“The mission of this collaboration is not only to present delicious products but also to meet the needs of the Millennial and Generation Z, who are consumers with an understanding of healthy lifestyles, more accurate food choices, and a commitment to sustainability,” he continues.
Indonesian society is known for having a high curiosity about new foods, making this collaboration timely to offer a wider range of food choices, not only for plant-based food enthusiast, but for everyone.
With this collaboration, Prima Food Solutions and Green Rebel Foods Indonesia, as leaders in the latest line of the industry, are ready to reach the growing market. The first step begins with the launch of several plant-based menus at Delico Café, which is already present in 8 out of 10 stores in Jakarta.
“Our mission for both Burgreens and Green Rebel has always been to democratize healthy & sustainable foods in Indonesia by making plant-based foods delicious, more accessible, and affordable. We envision that every restaurant in coffee shops in Indonesia will have exciting plant-based menus, making it easier for consumers to make more mindful food choices.”
“Our strategic partnership with Prima Food Solutions is an important step for us to realize our vision and mission. We’re very excited about what we can achieve together,” says Helga Angelina, Co-founder and CEO of Burgreens and Green Rebel.
The initial launch of the collaboration menu at Delico Café aims not only to introduce plant-based menus with the latest innovations to consumers but also to gather accurate information and feedback. This information will be used to present these collaborative menus in other locations to reach an even wider market.
