Westin Bolsters its ‘Best in Bed’ Reputation with the Global Debut of the Next Generation Heavenly® Bed 

With sleep leading the broader health and wellness movement, Westin doubles down on the sleep conversation with its refreshed product, enhanced modern design and globally acclaimed wellness programming 

Building upon its legacy of delivering deep, restorative sleep for guests, Westin Hotels & Resorts, part of Marriott Bonvoy’s portfolio of more than 30 extraordinary brands, is unveiling its next generation Heavenly® Bed.

Developed in collaboration with leading sleep experts, Westin associates and guests, the next generation Heavenly Bed fortifies the brand’s mission and 360-degree wellness approach, empowering discerning travelers to not only maintain but enhance their well-being while traveling. 

As the preeminent wellness brand in hospitality, Westin has long recognized sleep as a cornerstone of well-being. Many travelers are now considering a restorative night’s sleep as a pivotal part of their overall travel experience, a subject in which Westin has served as an authoritative source for decades.

This new prioritization in sleep quality has individuals seeking out new ways to optimize their sleep experience while traveling, as evidenced by the booming sleep sector which is expected to grow by over $400 billion through 2028.

The legacy Heavenly Bed has not only paved the path for providing unparalleled comfort for travelers, but spurred consumers’ interest in bringing their sleep experience home, with more than 500,000 Heavenly Beds sold since its official launch on the Westin Store.

Energized by its enduring success and prestigious reputation, Westin embarked on a multi-year journey to invigorate guests’ sleep experience and enhance travelers’ well-being at its 240+ hotels and resorts globally. 

“An industry benchmark was set with the launch of our legacy Heavenly Bed in 1999, and it now serves as a testament to our unwavering commitment to provide the very best sleep experiences for guests around the world. In a culture that has long glorified busyness and productivity, Westin knows that a good night’s sleep is paramount to guests’ overall well-being, which is why our iconic Heavenly Bed has resonated with travelers for decades,” said Brian Povinelli, Senior Vice President and Global Head of Marketing and Brand, Marriott International. 

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