MLB Indonesia Launches ‘New Year Dragon Collection’ to Mark the Year of the Dragon in 2024

About MLB 

The coexistence of ‘trend’ and ‘classic’, the no.1 global premium fashion brand. MLB is a premium lifestyle fashion brand that has reimagined Major League Baseball’s historical culture and the 150-year-old tradition of American sports lifestyle.

Reborn as a Korean fashion brand in 1997, MLB sets the standard for consumer lifestyle while leading trends through modern integration of oriental messaging with USA sports DNA.

Since its inception in Korea in 1997, MLB has served as a premium fashion brand that ranks as the No. 1 sports casual brand in Korea and throughout Asia. The brand is currently available in major commercial Asian regions such as Mainland China, Hong Kong, Taiwan, Macau and Thailand, and it is expanding its operations throughout Southeast Asia to include Malaysia, Singapore, Cambodia and Indonesia.

About Valiram 

Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specialising in the textile trade. Today, Valiram is Oceania’s leading luxury and lifestyle retail specialist with presence in Australia, Hong Kong, Indonesia, Macau, Malaysia, New Zealand, Philippines, Singapore, and Thailand. 

Operating approximately 420 stores, the group represents international brands across various categories, from fashion and accessories, timepieces and jewellery, perfume and cosmetics to sports, confectionery, and F&B.

Its portfolio comprises internationally renowned brands such as Chloe, Michael Kors, Steve Madden, Tory Burch, MLB, Rolex, Bath & Body Works, and Victoria’s Secret, as well as original and innovative retail concepts including Luxury Fashion, Swiss Watch Gallery, Flying Emporium and Beauty Love. Since 2020, the group has rapidly expanded its digital retail footprint and today operates fourteen e-commerce sites within SEA and Australia.  

Creating world-class retail environments that offer compelling and luxurious shopping experiences is Valiram’s hallmark, and it will continue to bring the most desirable international brands and cutting-edge concepts to the region. The company is headquartered in Kuala Lumpur, Malaysia. Discover more at valiram.com or join in the conversation on Facebook and Instagram @Valiram.

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