The IBL 2024 season is in full swing, captivating fans with its exciting games and electrifying atmosphere. The recent IBL All-Star 2024, themed “Legacy for the Future, Season Finale,” received high praise for its exceptional event management, wowing fans, celebrities, and industry professionals alike. The event was hailed as competitive, entertaining, and a new benchmark for sports event organization.
The Indonesia Basketball League (IBL) continued its streak of recognition by participating in the prestigious Asia Pacific Media Forum (APMF) held in Bali from May 1-3, 2024. The APMF, now in its 10th edition, is a premier platform for marketing, media, and communications professionals to address complex industry challenges. IBL served as a key participant, showcasing the evolution of Indonesia’s “sportainment” industry and the importance of first-rate sports event management.
Junas Miradiarsyah, CEO of IBL, expressed his pride in IBL’s participation at the APMF. “Basketball’s growth in recent years has sparked widespread interest beyond the court,” he said. “We’re working to open the eyes of the public, corporations, marketers, and the industry to the potential of the sports industry. We show them how sports can be packaged for partnerships, transforming basketball into a vibrant entertainment and creative industry that attracts passionate fans to arenas and screens, creating massive marketing opportunities.”
Miradiarsyah emphasized that high-quality sports event management is the key to these successes. “Good management not only boosts the sport’s popularity among fans and attracts sponsors, but also elevates event quality, industry engagement, and ultimately, the audience experience,” he explained. “This translates to higher public interest and support for the sport.”
“IBL is on fire!” Miradiarsyah exclaimed. “The industry and market are taking notice, eager to get involved in sports. Innovation is key to sports event management. We need to be daring and break new ground. This 2024 season, IBL introduced the Home/Away concept. Success requires continuous learning, trying, making mistakes, and correcting them. It’s a collaborative effort for the League’s betterment. Trust the process!” Miradiarsyah recently returned from the Sport Visitor Program, a learning initiative by the U.S. Embassy and Indonesian Ministry of Foreign Affairs focused on Sports Event Management.
Eva Stephanie Kurnia, Head of Content & Business Development at Vidio, echoed these sentiments. “IBL, as Indonesia’s premier basketball competition, enriches our sports content,” she said. “While basketball’s popularity may not rival football or volleyball, IBL and NBA have a strong following on Vidio. Our basketball viewership community continues to grow. Vidio has established a loyal NBA viewer base, and IBL’s inclusion offers a special bonus for dedicated basketball fans. IBL also attracts new viewers to the platform. As with the NBA, IBL’s excellent event management plays a crucial role in attracting viewers. A compelling sporting event is simply unmissable!”
Miradiarsyah’s participation in the Sport Visitor Program exposed him to valuable lessons, fresh ideas, and inspiration for IBL. Over two weeks in the United States, he gained firsthand knowledge of Sports Event Management from leading practitioners and experts. This program provided opportunities to delve deeper into sports event management, crowd control, and building strong relationships with the community, government, and industry. The program also included visits to the UCLA campus, LA Memorial Coliseum, USC, SoFi Stadium, and PeacePlayers.org.
The IBL season serves as a shining example of how exceptional Sports Event Management can elevate a sport and create a winning experience for fans, the industry, and the sport itself.
