“This is the first time in Indonesia that New Era has partnered with a food brand, Kripsy Kreme. The collaboration between a doughnut-making company and a hat manufacturer exemplifies the power of creativity, innovation, and the ambition to break free from traditional roles and expectations. This collaboration was also staged in conjunction with the 17th anniversary, making it even more unique,” said Martina Harianda Mutis, Brand Marketing General Manager New Era.
People love the idea of adding a touch of playfulness to their outfits and accessories like hats become a hit. The collaboration not only brings joy and smiles to those who wear them but also server a reminder that even unconventional partnership can lead to a delightful and unexpected outcome.
Red 9Forty Cap
New Era offers a wide range of 9Forty caps usually featuring different team logos, colors, and design. However, the red 9Forty cap, created in collaboration with Krispy Kreme, features a doughnut image on the front, Krispy Kreme logo on the right, and bunch of original glazed doughnut on the inside.
Reversible Bucket Hat
A reversible bucket hat is a type of hat that can be worn inside out or flipped over to reveal a different design of color on the other side. It’s essentially a two-in-one hat that provides versatility in styling. What makes it unique is this reversible bucket hat has two tones, green and white with green polkadots. Krispy Kreme’s logo is shown in the form of bow tie and not to forget the doughnut graphic.
Your favorite hats available starting from 31st of August 2023 in selected 10 Krispy Kreme stores: Grand Indonesia, Kota Kasablanka, Lotte Shopping Avenue, Pondok Indah Mall, Taman Hijau Baru, Supermall Karawaci, AEON BSD, AEON JGC, Harapan Indah Bekasi Factory Store, and Terminal 3 Departure.
Also, 9 New Era stores: Grand Indonesia, Lippo Mal Puri, Senayan City, Pacific Place, Kota Kasablanka, Gancit, PIM, Plaza Senayan, and AEON BSD starting 31 August.
Share your best experience with Krispy Kreme by using #KrispyKreme and tagging @krispykremeid or visit krispykreme.co.id to know the latest updates.
