This year, Hennessy Artistry goes under the “Diffraction” theme, highlighting a night takeover based on hip hop and dance with content to drive hype through the night. Combining motion dance performance and exclusive DJ sound pad to drive a powerful and immersive show through lights installation, disruptive materials and parade dichroic crew.
The program is designed to position Hennessy as a leading, pioneering and innovative brand in the nightlife scene. Then grow in consumer engagement and build a loyal night consumer base. The last Hennessy Artistry event was held last June at Chāo Cháo, Jakarta featuring American rapper Lil Jon.
Hennessy is part of Moët Hennessy, the Wines and Spirit Division of Louis Vuitton Moët Hennessy Group (globally known as LVMH).
Hennessy started their journey in 1765 in Cognac, France, the birthplace of cognac. A few centuries later, in 1971, Hennessy was merged with Moët and Chandon, the number one champagne producers in the world, and later acquired by LVMH in 1987.
Moët Hennessy is housing several brands, some of which have become a staple in the global lifestyle industry, such as Cognac: Hennessy VSOP and Hennessy X.O; Champagne: Moet & Chandon, Dom Perignon, and Veuve Clicquot; Wine: Chandon (sparkling); Whiskey: Glenmorangie; Tequila: Volcan; and Vodka: Belvedere.
Moët Hennessy Indonesia also released several campaigns in the past few years, including collaborations with the country’s top names.
