Coach Forever Season Two

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Presented on “Coach TV” in Collaboration With Juergen Teller and the Coach Family; With Pre-Show Vignettes Written and Directed by Frances Frances 

Coach today debuts Stuart Vevers’ Fall 2021 collection for the house, Coach Forever Season Two. The collection will be shown during a virtual live presentation, “Coach TV,” on Instagram and across other brand channels. The Fall film and lookbook is created in collaboration with photographer Juergen Teller and the Coach Family, and accompanied by “pre-show” entertainment written and directed by Frances Frances. 

Building on last September’s story of community, responsibility and mixed-season wardrobing, Coach Forever Season Two is the next chapter of Creative Director Stuart Vevers’ vision of mixing past, present and future together in one moment to speak to real-life dressing and a more responsible approach.

Telling a new story about “creature comforts,” it is inspired by our indoor and outdoor worlds mixing and features layered and loose silhouettes, plush oversized shearling coats and leather jackets created in collaboration with the American outerwear brand Schott NYC, a charming menagerie of creatures embroidered on ready-to-wear and accessories, and a reimagination of the house’s Rogue carryall. 

Mirroring the mood of our times, and exploring the juxtapositions of fashion and pop culture, the presentation will reach audiences via “Coach TV” beamed across the house’s social channels.

The experience will be escapist, nostalgic and tongue-in-cheek and will bring together the Fall lookbook, captured on the Coach Family around the world by Juergen Teller, as well as pre show vignettes that pay homage to American television, written and directed by Frances Frances. 

Created with Coach Family captured around the world, the presentation features Jennifer Lopez, Michael B. Jordan, Kaia Gerber, Paloma Elsesser, Megan Thee Stallion, Kiko Mizuhara, Cole Sprouse, Xiao Wen Ju, Hari Nef, Binx Walton, Jon Batiste, Cordae, Rickey Thompson, Tavi Gevinson, Wisdom Kaye, Kim Gordon, Coco Gordon Moore, KJ Apa, Julia Nobis, HyunA, Dawn, Ma Zhe and Bob the Drag Queen—and music by Blondie. 

To support the house’s local community in New York, The Coach Foundation has made a donation to Real Opportunities for All Restaurants (ROAR) to support their work providing direct assistance to restaurant workers in New York City facing unprecedented challenges as the result of the COVID-19 pandemic. 

 “I have always loved exploring the intersection of fashion and pop culture at Coach,” said Vevers. “I am excited to bring my latest vision for the house to life via ‘Coach TV.’ I wanted both the  collection and the presentation to make sense and resonate in these unique times and I am excited to share both in a way that I hope will entertain and inspire.” 

About Coach 

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long- standing reputation built on quality craftsmanship.

The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style. 

Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR. 

About Kanmo Group 

Kanmo Group was formed in 2005. As the partner of leading retail brands from around the world, the group occupies a leadership position within several market segments in Indonesia.

Operating across retail, wholesale, online and travel retail channels, Kanmo Group has positioned itself as an omnichannel operator running more than 260 own stores spread across 16 cities, several own brand websites and a wholesale distribution channel across 50 cities in Indonesia. The vision of Kanmo Group is to ‘inspire and enrich life journeys’ for aspiring Indonesian consumers 

(Photos: © 2021 Juergen Teller)

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