Celebrating the Global Month of Good in April 

Starbucks Shows Its Commitment to Strengthening Relationships with the Community 

Every April, Starbucks partners (employees) around the world gather to realize Starbucks’ Mission and Promise by making a positive impact on the planet and community during the Global Month of Good (GMOG) – which is also the Earth Month. 

Global Month of Good, Celebration for Partners around the World 

This year, Starbucks is focusing on the small choices we make every day to be more sustainable that can make a big difference for the planet. With nearly 40,000 stores worldwide, including nearly 600 stores in Indonesia, every day, Starbucks partners strive to give back to the community. 

“This year is the 13th Global Month of Goods for Starbucks globally, and we are focused on how the community promise and the environmental promise go hand in hand: to positively impact communities and give more to the planet than we give,” said Anthony Mc Evoy, leader of PT Sari Coffee Indonesia, the official license holder for the Starbucks brand in Indonesia. 

The GMOG program inspires partners to create projects that are directly related to communities in the environments where we are present in the community. The partners volunteered hundreds of hours this April in the form of joint activities that had a social impact, such as youth empowerment, increasing literacy, cleaning public facilities, distributing coffee grounds and others. 

“We are part of the community, and we should contribute positively to society. I feel touched and proud of the partners who with full dedication and enthusiasm have served the community directly. “This initiative reflects the realization of our promise to the community,” added Anthony. 

Starbucks Promise to Make a Positive Impact 

Celebrating GMOG, Starbucks partners in Indonesia are jointly realizing the community promise through the following activities: 

At the end of 2022, we started the Starbucks Books For the Future (Starbucks BFF) program and succeeded in collecting more than 14,000 books and curating more than 10,000 books to be donated to the ISCO Foundation (Indonesia Street Children Organization) and the Sahabat Anak Foundation in Jakarta.

This year, together with partners and for the first-time involving Starbucks Rewards members, 8,769 books were successfully donated to the ISCO Foundation in Jakarta, Medan and Surabaya, as well as the Sahabat Anak Foundation in Jakarta, Sanggar Alang-Alang Surabaya and Sanggar Alusi Tao Toba in North Sumatra. This symbolic book handover event was held on April 23, 2024, at the Starbucks Community Store Tanah Abang, right on World Book Day. 

Starbucks gave a symbolic plaque for the 2023/2024 Starbucks BFF book donation to representatives of ISCO and Sahabat Anak Foundation. This year, 8,760 books were donated through this program.

Starbucks Creative Youth Entrepreneurship Program (SCYEP) provides opportunities for high school and vocational school students to gain practical entrepreneurial knowledge and skills to realize business ideas. 

Since 2019, this program has benefited more than 5,091 students and involved more than 1,655 volunteers, including partners. In 2023-2024, the SCYEP initiative initiated by Starbucks Indonesia together with Indonesian Junior Achievement and supported by The Starbucks Foundation, has had a direct impact on 295 students as beneficiaries from 12 schools in 7 cities in Indonesia (Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Denpasar, Jayapura) involving 199 Starbucks partners as business mentors.

This year, the best Student Company went to SARASIJA from SMAN 3 Yogyakarta and COSSIVY from SMAN 81 Jakarta. For further information, click prestasijunior.org.

The excitement of the 2024 Starbucks Creative Youth Entrepreneurship Program final.

Together with the Starbucks Foundation, partners are also involved in the “Global Community Impact Grant” program by contributing to social impact activities, such as providing non-technical skills training to vulnerable young people at The Learning Farm, teaching and reading books with children from the Indonesia Street Children Organization (ISCO) through the Gemar Membaca program, as well as building hygiene facilities and infrastructure through the Water, Sanitation and Hygiene (WASH) program with Habitat for Humanity Indonesia. 

Apart from all that, partners also take the initiative to build and strengthen relationships with the community around their neighborhood, such as cleaning the beach area in Makassar, helping, and being involved in blood donation activities held by the local community, entertaining children in orphanages and nursing homes around the shop area, and together with local youth to clean the city park. 

Apart from PT. Sari Coffee Indonesia, some of these activities are also supported by the Starbucks Foundation which has provided a total of US$ 120,731.57 in grant funds throughout 2023/2024. The number of volunteers who have supported this activity is 1,196 partners with 4,000 hours of community service.

For more information, click stories.starbucks.com/stories and starbucks.com/global-month-of-service.

About Starbucks 

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high- quality arabica coffee. Today, with more than 34,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. 

Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or starbucks.com.

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