AYDA 2020/21 Paves the Way for Young Indonesian Designers to Go Global

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Nippon Paint motivates young Indonesian architects and interior designers to present sustainable innovative designs that support emotional, economic, social aspects.

Nippon Paint returns to hold an international Architecture and Interior Design competition, the Asia Young Designer Awards (AYDA) 2020/21. It is the 9th year for this prestigious young talent search.

Here in Indonesia, AYDA is supported by well-recognized names in Architecture and Interior Design while also collaborating on an international scale with Harvard University Graduate School of Design (GSD) in Boston, Massachusetts, United States.

“Nippon Paint believes that AYDA must continue to evolve and develop beyond just competition. So, we collaborate with various stakeholders, including architects, interior designers, developers, students, lecturers, industry practitioners, and business entities, to unite and redefine how the future will go beyond the concepts of color and design, as well as the emotional, economic, and social impact,” CEO (Decorative Paints) Nippon Paint Indonesia, Jon Tan says.

Furthermore, he also says that this year’s theme is “Forward: Human-Centred Design,” which reflects innovative designs as sustainable current and future solutions, focusing on the social aspects of population growth in the globalization era.

“We realize that COVID-19 is a major global issue right now. This is a challenge for us all to adjust to changes, including major transformation at AYDA 2020/21, which will see events such as roadshow, submission, coaching, mentoring, workshop and Grand Final held virtually,” Jon Tan further adds.

AYDA 2020/21 has also set up virtual roadshows at 17 universities in Indonesia with 579 participants, and 11 finalists have been selected for AYDA 2020/21.

This year’s AYDA Gold Winner go to the best two students; Marietta Stefani from Petra Christian University for the architecture category and Patricia Caitlyn Kurniawan from Pelita Harapan University for the interior design category.

Marietta Stefani says, “Even though this year’s contest ran virtually, it did not diminish my passion for giving my best. AYDA has provided a big change to my career opportunity in the future. It also motivated me to contribute greatly to the good of all Indonesians.”

Anto Sudaryanto, one of the judges for the architecture category, says, “This year is different because we can only see each other virtually during AYDA 2020/21. Something is certainly missing there, but it pays off to see everyone being passionate and committed to participating, starting from the submission process, coaching sessions, workshops, up to the Grand Final.”

“For the first time, Indonesia achieved a victory at AYDA Summit 2020, with Greta Elsa from Pelita Harapan University winning the ASIA YOUNG DESIGNER OF THE YEAR award in the Interior Design category, defeating other contestants from 14 countries. I am certain that this year Gold Winners in both Architecture and Interior Design categories will give their best for Indonesia,” he adds.

As a form of appreciation and motivation for young architects and interior designers to create human-oriented designs, AYDA will provide a Rp. 20 million reward, internship opportunity, and the right to represent Indonesia in the 2021 AYDA Summit to winners. There is also a chance to get a USD10,000 scholarship from Harvard Graduate School of Design.

About Nippon Paint Indonesia

Established in 1881, Nippon Paint is the first coatings manufacturer as well as paint and coating industry pioneer in Japan. Nippon Paint currently leads the paint and coating market in Japan. Producing high quality products through innovative discoveries, Nippon Paint remains the no. 1 brand in Asia Pacific available in 18 countries. 

Nippon Paint in Indonesia was established in 1969 and becomes the largest paint and coating manufacturer in Southeast Asia, dominating every major segment. In decorative paints, Nippon Paint presents Vinilex, Pylox, Nippe 2000, and in premium segment Nippon Spot-less Plus, Nippon Spot-less, Nippon Satin-Glo Nippon Flaw-less, Nippon Weatherbond Solareflect, Nippon Weatherbond, Nippon Momento, etc.

In automotive industry, Nippon Paint products have been the top pick of famous brands such as Toyota, Honda, Yamaha, etc. Moreover, Nippon Paint remains the leading manufacturer in wood paint, protective coating, and marine coating.

Nippon Paint’s achievements gain global and national recognitions by claiming the Best Company for Leadership Award in Paint Technology Asia by IAIR Awards®, Company of Year from Frost Sullivan, TOP Brand Award and Superbrands. These awards are proofs Nippon Paint products are Indonesians’ top choice.

Recently, Nippon Paint has a total of four factories and 42 distribution points across Indonesia. Nippon Paint also employs more than 3,000 workers in Indonesia and continues to stay committed to present the best solutions for all paint demands.

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