After tapping the Promote button, we had to specify the details of our new advertising campaign:
On this stage, it is necessary to define the target audience for the promotion.
After that, you set the budget and the duration for the campaign. Instagram gives you some recommendations on this, but you can choose any settings you like.
The advertising campaign is only launched after moderation.
PLEASE NOTE: Instagram team reviews every promotion to make sure it meets all the ad policies of the platform. This is why it’s a good idea to read these policies first to make sure your account won’t be suspended after moderation.
Instagram advertising: efficiency and results
So, your promotion period is over, now what?
Now it’s time for the statistics!
Instagram business accounts have a wonderful additional tab called Insights– it’s located below every post image and contains some valuable info.
Instagram Insights tab helps you understand:
- Who exactly are your followers: their average age, most common gender, typical location, AND, most importantly, behavior. You will be able to see which posts and stories provoke the highest level of engagement within your audience. These details refer not to a single post, but to the whole account.
- What are the actual results of a promotion:
- Impressions– total number of times your post was viewed
- Reach– total number of unique accounts who viewed your post
- Engagement– total number of unique Instagram accounts that liked, commented on or saved your post
- Website Clicks– total number of clicks to the links in your business profile description
- Profile Views– total number of unique accounts who’ve visited your business profile
