Setting up Instagram Ads: creating a business account
Generally, people get personal Instagram accounts – you are surely familiar with them. They are ordinary accounts that your friends and relatives have.
If you want to run advertising campaigns on Instagram, you will need something a bit different: a business account.
A business account opens up some nice opportunities for promoting your drop shipping store. As soon as you get it, you can:
- Launch an advertising campaign
- View detailed statistics on your posts and followers
- Give your followers several ways to get in touch with you
To set up a business account, you need to do the following:
- Go to your profile settings
- Tap the Switch to Business Profile link
Don’t forget to make your profile publicly available. If your Instagram account is private, you can’t turn it into a business account.
Now, it’s time to set up the new profile. Add some information about your store, and provide contact details:
You must specify at least one contact option. After you add it, your followers will see a Contact button at the top of your profile page, and therefore, they will be able to get in touch with you conveniently.
Tap Done when everything is ready.
Okay, so now it’s time to run your ads!
How to run Instagram Paid Ads: SuperBlings case study
Long story short, we’ve created a new store dedicated to jewelry and other cute tiny stuff that is offered on AliExpress for affordable prices.
To spread the word about this store, we launched an Instagram Ads campaign.
First, we turned the profile into a business account.
Then, we connected the store’s Facebook page to the new Instagram business account.
After that, we started the promotion itself.
To do this, it is necessary to choose the already published post.It’s important not to promote a freshly published post – wait for several days before making any actions. In these several days, the post will get enough organic engagement, and you will be able to understand if this post is interesting to your followers at all.
To start planning the campaign, tap the Promote button under the chosen post.
This way, an Instagram post easily turns into an advertisement, and it awesome! Now, it is possible to reach tons of new potential customers.
