To run this particular business, Adi said, the main asset is courage, including the courage to determine your market segments. Biznet’s early strategy was to eye the relatively established class, with corporations as the target market. This led to the creation of the name Biznet with “biz” referring to business.
“For me, corporations have the most potential. At that time I thought that all large companies would be willing to pay a lot and punctually as long as the services were excellent, meaning price would be second to quality. In the retail segment, however, the condition is different as there is a tendency for price wars,” he said.
Biznet is indeed aggressive in its activities. In 2006, Biznet Engineering Labs created Biznet Metro — the first Carrier Grade Metro Ethernet Network in Indonesia. Then in 2007, Biznet Engineering Labs launched the FTTH (Fiber to the Home) Biznet Metro, the Fiber Optic network that reaches houses.
It was the first such business in Southeast Asia. Then in 2008, it launched Biznet InterCity Network, which links major cities in Java, Sumatra and Bali to the global network.
Biznet Networks is directly connected to a number of leading Tier-1 backbones and Internet Exchange in the world to provide high speed and a short route to the destination network. Biznet has also made an agreement on direct peering with one of the leading content delivery networks, Akamai (akamai.com) and a number of other leading content providers in the world.
Biznet Networks also operates a direct Internet route in Europe with the point of presence (POP) being located in London and the U.S. (Silicon Valley) to complete the International Tokyo (Japan), Hong Kong (China), Singapore POP developed previously.
“Up to now, Biznet Networks operates five international POPs. With the addition of this route, Biznet users can have direct access (peering) to the London Internet Exchange (LINX) and the Palo Alto Internet Exchange (FAIX) in the U.S. without going through the Tier-1 provider,” Adi said.
Biznet is the only provider or ISP in Indonesia with peering with LINX (European POP) and PAIX (US POP). These two new Internet exchanges are the most superior on their respective continents with, of course, the biggest data content. This direct route allows greater speed in performance and access to content in Europe and the U.S.
Biznet is now penetrating large corporations. However, it is still expanding its business and is eyeing the retail segment of its market.
“We are building a fiber optic network that will reach households. Besides being an expansion, this is also an investment for the future,” Adi said.
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