PAUL is a French family story. Originally from Croix, near Lille, the capital city of Nord Pas de Calais in France, PAUL’s strength lies in the savoir-faire of 5 generations of bakers leading the brand since 1889. As of today, Maxime Holder is the Chairman of PAUL and is managing 800 branches, in 52 countries in the world. Every hour more than 2,550 croissants are sold by PAUL in the world.
About PT Sari Food Lestari
PAUL in Indonesia is proud to be part of PT MBA, and in the PAUL bakery’s family since 2013. The first store in Indonesia was built at Pacific Place Mall (South Lobby), Jakarta. Since the very first day, the team strives to serve the best quality of products by choosing and importing most of the raw materials from France.
This is why PAUL Bakery is known to serve unique and qualitative pastries, viennoiseries, and bread; the key to their success is to bake and sell their products until the end of the day only. This is the guarantee for French qualitative and healthy products.