A Platform for Creatives Spanning Southeast Asia
The artists: musicians, dancers, skaters and cinematographers involved in this collaboration include:
- Musician Rizkia Laras (@rizia.laras) – Indonesia
- Rapper Cito Gakso (@citogakso) – Indonesia
- Skate player, Calgo (@_calgo) – Indonesia
- Dancer, Nandita Nada (@nanditanada) – Indonesia
- Dancer, Shamey (@shxmeelix) – Singapore
- Visual and fine arts artist, Sofia Harun – Malaysia
- Musician and Dancer, Pay (@payxabengg) – Vietnam
- Musician and Dancer, Ken San Jose (@kensanjose) – Philippines
Capturing the creativity across each country represented in the campaign, the Singapore scene featured a youth gathering spot, which is decorated with many murals and has become a place where street culture in Singapore was initiated.
Meanwhile, in Malaysia, the brand showed a scene of the young artist painting his work in a local studio. Vietnam was represented with scenes at Ben Thanh market in Ho Chi Minh City. It is said that this main market is the symbol and soul of Saigon.
Anyone who wants to get a glimpse of the country’s rich heritage, taste local cuisine, or see the daiiy life of Vietnamese people, this market is the perfect place. And Poblacion Makati, an arts and music scene in the city of Manila, Philippines, was the choice for the background location for the film.
To further elevate and express the attitude of emerging creatives, upon the launching of the 60 second film, the next phase of the campaign will see a road show for musical performances scheduled to be held in several known hangout spots for youth such as colleges, malls, etc. Converse Indonesia will bring consumers the first ever brand music concert in the country by the end of the year.
The campaign will officially debut this month on October 24th on local Converse YouTube channels alongside social media platforms.
