Magnum Eco – Samsonite

Samsonite Indonesia launches eco-friendly luggage collection ‘Magnum Eco’ and partners with Accor Indonesia to celebrate the launch.

Samsonite launches the Magnum Eco luggage collection, a testament to Samsonite’s commitment as the world’s most sustainable luggage company, and celebrates the launch with exclusive benefits for its savvy travelers whenever they stay at properties of Accor, the leading international hotel operator in Indonesia.

Since its launch on Earth Day, April 22nd, 2021, Samsonite’s collection of durable lightweight luggage made from recycled Recyclex™ named Magnum Eco is now officially available in Indonesia for all loyal Samsonite customers to purchase.

With Recyclex™ technology, this 75/28 Magnum Eco suitcase collection uses recycled plastic waste which is approximately the equivalent of 483 yogurt cups and 14 plastic bottles. The outside of the suitcase is made of polypropylene, and the inside of each suitcase is made from recycled PET bottles. Samsonite takes advantage of technological advances from Recyclex™ recycled materials to create sustainable luggage that is lightweight and durable and is expected to help travelers travel further afield without worry.

“Over the past 111 years, Samsonite has focused on innovation, design and has been an industry leader in the use of new materials. Magnum Eco is further proof of our pioneering new solutions over the next few decades to help travelers travel further afield,” said Paul Melkebeke, President of Samsonite Asia Pacific and Middle East.

To mark the launch of this new collection, Samsonite partners with renowned hotel group Accor Indonesia to provide special offers. The promotion includes a special 10% discount for ALL – ACCOR Live Limitless members, membership details to be produced upon each transaction at the Samsonite store. ALL – Accor Live Limitless is a daily lifestyle companion, delivering meaningful experiences and rewards to its most engaged customers while enabling them to work live, and play, far beyond their stay, at home and around the world.

The 10% discount is applicable on any purchase from the Magnum Eco suitcase collection, or on items from any Samsonite collection at regular price, as well as further discounts of up to 30%. To add to this exciting offer, customers who complete their transactions throughout the period of 1st October to 30th November 2021 will also benefit from a special promotional discount of 20% for every Accor hotel bookings under the Rediscover Indonesia stay package, within the wide selection of hotel brands such as Raffles, Fairmont and Grand Mercure, under the Accor Group portfolio across Indonesia.

The Magnum Eco luggage collection is available in limited quantities and can only be found at a few Samsonite stores, including: Plaza Indonesia, Grand Indonesia, Central Park, Senayan City, PIK Avenue, Mall Kelapa Gading, Kota Kasablanka, Galaxy Mall Surabaya, Tunjungan Plaza Surabaya, Pakuwon Mall Surabaya, as well as several leading Department Stores such as Seibu Grand Indonesia, Sogo Pondok Indah Mall, Sogo Kota Kasablanka, Sogo Tunjungan Plaza Surabaya & Sogo Pakuwon Mall Surabaya.

Garth Simmons, Chief Executive Officer, Accor Southeast Asia, Japan and South Korea, said: “We are always thrilled to partner with complementary brands to continuously elevate our guests’ experience and we are excited to collaborate with Samsonite to promote this momentous launch, enabling greener solutions for our guests looking to travel in a more responsible fashion. With Rediscover Indonesia packages, loyal Samsonite customers, guests of Accor and members of ALL will be able to enjoy iconic local experiences, showcasing the local artistry of each destination where our hotels are located.”

With close to 30 years of presence in Indonesia, Accor offers 130 properties from luxury to economy brands across 30 destinations in Indonesia.

About Samsonite

Founded in 1910, Samsonite is the world’s leading luggage brand with an extensive heritage in trendsetting travel solutions. Renowned for its research, breakthroughs, development and commitment to innovation, Samsonite has excelled since its inception in a number of industry firsts. Samsonite offers a wide range of travel, business, children’s, casual and personal accessory products. Samsonite helps travellers travel further afield, with lighter and stronger products. More information about Samsonite can be found at

About ALL – Accor Live Limitless

ALL – Accor Live Limitless is a daily Lifestyle companion. ALL harness and enhance the brands, services and partnerships offered by the Accor’s ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work live, and play, far beyond their stay, at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG, Paris Saint-Germain) and global roll-out plan for all its guests and 68 million of loyalty members.

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