Japan’s Makuku Family is Here

A Pioneering Brand In One-Stop Solution Product and Health Consultancy for Mothers And Children Opens in Indonesia

With Chelsea Olivia As Its Brand Ambassador, Makuku Family in Collaboration with St. Carolus Salemba Hospital Rolls Out Health Education

Through PT Lucky Mom Indonesia, Makuku Family is ready to accommodate millennial parents’ needs by opening its stored in Indonesia. Among the locations ready to serve are Emporium Mall Pluit in South Jakarta, Greenville in West Jakarta, Harapan Indah in Bekasi, Sitanala in Tangerang, and Setiabudi in Bandung, Surabaya, Semarang, Purwokerto. 

Makuku Family will continue to open up to 200 more stores across Indonesia. The retail company’s expansion focuses on providing products for parental needs, infants, and children in accordance with Makuku’s commitment to become a close friend to Indonesian parents and provide quality products suitable for their children.

Makuku Family is well known in Japan as a children’s clothing brand initiated by Etsuko Kondo and James Wang. The retail network is then brought to Indonesia, lead by Jason Lee as the CEO of Makuku Indonesia under Japan’s standards. Jason Lee had previously succeeded in developing OPPO Indonesia. 

“Mall Emporium had been selected as the location for Makuku Family’s first ever store in Indonesia and going forward, I hope Makuku Family would be able to continue to provide the best products and services for all parents across Indonesia. Makuku Family is more than just a business, we want to become a close friend as well as a problem solver for issues regarding parents and children in Indonesian families,” Jason Lee stated. 

Makuku is currently developing joint collaborations with several hospitals and Health Consultancy for mother and children to provide professional solutions for problems our customers are facing on regular basis.  

For the time being, several collaborations had been established with some of the best hospitals for mother and children in Jakarta, among which is St. Carolus Hospital in Salemba, Central Jakarta. Makuku Family will further establish more collaborations with several other hospitals and consultancies. The purpose is to provide the best solution for parental problems.

“As a Mother and Infant Care Hospital, RS St. St. Carolus Hospital is committed to provide good services for mothers who are expecting, in delivery process and breastfeeding. We deemed Makuku Family sharing similar commitment with St. St. Carolus Hospital, by providing information and knowledge regarding infant care,” Surya Rama, S.E explained, as the Head of Development and Marketing Bureau of St. Carolus Hospital, Salemba. 

The collaboration between Makuku Family and St. Carolus Hospital, Salemba covers the education regarding health and care for mothers and children through each party’s social media accounts such as IGTV and YouTube Channel. In addition, Makuku Family’s interviews with Specialist Physicians at St. Carolus Hospital, Salemba are made available for public at both Makuku Family and St. Carolus Hospital’s websites. With the participation of numerous specialist physicians from distinguish hospitals in Indonesia, Makuku Family hopes to provide a professional and trustworthy service for its consumers.

Furthermore, Makuku Family had also appointed Chelsea Olivia as its Brand Ambassador due to her inspiring public image which is also suitable to represent the characteristic of Makuku Family’s target market, which are the millennials. “I am very excited to be able to represent Makuku Family as their Brand Ambassador. I am proud to be able to be a part of them because I know that their intention is to help millennial parents who are still in need of guidance as well as support. Most certainly, not only from the products but also from the experts.” 

“So, through Makuku, millennial parents could consult with their doctor and select the most suitable product for their little ones. I think this is very important and it would help so many millennial parents especially during the time of the pandemic. And I hope going forward, Makuku would be able to continue to help, support and always provide the best for parents in Indonesia,“ concluded Chelsea vibrantly.

For Indonesian Market, Makuku Family grows as one-stop store for all parental, infant and children’s needs. Profusely, Makuku Family started by selecting its products from numerous countries, and then pick the best ones from each country to fulfill the needs of mothers and children, and partner up with the brands invovled. 

The aim is to make available the best products and qualities for parents. Among others, the partners are Béaba from America, Pouch from Germany, Oz Farm from Australia, Inglesina from Italy, Mustela from French, Farlin from Taiwan, and B&B from South Korea.

Makuku Family also has a special membership program. Customers joining the program would receive accompaniment and consultation from the planning up to caring of infants with a warm and professional companion. Makuku Family is the pioneer in stores for parents and infants of which in each store Makuku Family features a head store with health Educational background to serve as a good point of references for parents to seek consultation regarding products and suitable education for the children. 

Makuku Family also has four IP (Icon Products) each represented by a cat, namely Jason, Fiana, dr. white, and Lucky. The IP’s will collaborate with Japanese iconic cartoon, Doraemon. 

The icons are also ready to embellish various products available at Makuku Family stores. Doraemon character was selected for Makuku X Doraemon collaboration due to its image that is endeering to children with a nostalgic nuance for young parents. At the moment, customers can also find Makuku Family’s products online at Makuku Family Official Store available in Lazada, Tokopedia, Shopee and Tik Tok.

During the Public Activity Restrictions (PPKM), Makuku Family stores located at malls and shopping centers which are temporarily closed are still serving online purchases. For the time being, the public may contact Makuku Family’s official IG to get contact data of available stores.

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