Presents Its New Brand Campaign Film “The Encounter”

Where free minds meet

Sunny Mexico City Two lives
Two free minds One hotel 

One encounter 

Somewhere there is a world where destinies collide. A world where one can spread their wings and wander, exactly as one wishes. In April, Sofitel takes us to this very special place with its new campaign starring Gillian Anderson and Dali Benssalah, the brand’s two ambassadors.

A short film immortalized in the Sofitel Mexico City Reforma, an iconic hotel that unites past and present at the heart of a city with a rich culture. An ideal location to embody the brand’s striking new vision. 

Where lives are played out in parallel

Sofitel’s new campaign is captured on film at the iconic Sofitel Mexico City Reforma, one of the brand’s flagship locations. Mexico City. A colorful setting with multiple facets, from historical details to contemporary touches, explored by two new ambassadors. 

On one hand, we have the legendary Gillian Anderson, a British-American actress, world- famous for her roles in The X Files, The Fall, The Crown, and Sex Education. 

I have always had a restless spirit and this new campaign by Sofitel embodies exactly that hunger to explore and what better location to celebrate that mindset than the phenomenally stimulating and sensuous Mexico City.” — Gillian Anderson, actress 

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