Corporate backpackers on the rise
Gen Zs and Millennials are also taking bleisure travel up a notch by capitalizing on the opportunity of a business trip to embark on multi-destination tours. In addition to extending their travel plans (68%), 84% plan to explore nearby cities and countries as part of their post-work itinerary.
With more than 560 properties across 24 brands in 22 countries and territories in APEC to choose from, Marriott International offers customers a myriad of options to mix work with pleasure.
Off-peak travel maximizes destination experience
Gen Zs and Millennials are also carefully planning when to travel to maximize their trip experience. The majority (71%) of Gen Z and Millennials say they would opt to travel during off-peak seasons so as to beat the crowds and get more out of their trip. 67% feel they can do more during low- peak seasons, and 77% leave their holidays feeling more relaxed and rejuvenated.
Where Marriott Bonvoy Can Take You
Marriott Bonvoy allows members to earn when they stay or spend at Marriott International’s growing portfolio of over 30 extraordinary brands across 139 countries and territories, and in over 8,800 properties.
In APEC, members can benefit from the program’s key strategic partnerships with Singapore Airlines and co-branded credits cards in Japan, Korea and India.
With Marriott Bonvoy Moments, members can get access to once-in-lifetime experiences such the opportunity to get closer to the action with the Mercedes-AMG PETRONAS Formula One Team at the Singapore Grand Prix.
Findings are from a commissioned survey by Marriott International conducted in April 2024 on 1000 Gen Z (18 – 24 years old) and Millennials (25 – 41 years old) based in Japan, Korea, India, Australia, Singapore, Indonesia, Thailand, Malaysia, Vietnam and the Philippines, who would budget for their own travels.
The term ‘Savvy Explorers’ refers to Gen Z and millennial travelers who continue to prioritize travel as a key part of their lifestyle and are always on the lookout for ways in which they can maximize and value add to their planned trips through curated accommodations, key experiences and new destinations.
Refer to Annex A for additional data on the preferences of new generation travelers across the APEC region.
About Marriott Bonvoy®
Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with 31 brands that are tailored to every type of journey. From The Ritz- Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program.
Members can earn points for stays at hotels and resorts, including all- inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy MomentsTM, or through partners for luxurious products from Marriott Bonvoy Boutiques®.
