- Reinventing the iconic Chuck Taylor with elevated De Luxe collection, Converse’s Edge of Style campaign invites style leaders to embrace the limits of their fashion journey
- Debuting a fresh Concept, Converse Indonesia inaugurates a new establishment at Grand Indonesia, hosting a launch party to showcase the De Luxe Collection and other elevated collections
Converse, a champion of creativity and self-expression, is encouraging fans to Discover their Edge of Style, as it adds elevated new styles to the De Luxe collection and rolls out a series of high heat collaboration with female designers and creatives.
This Spring, Converse advances style, fit, form and function with the addition of two new elevated styles that go beyond the expectations of the Chuck, mixing classic with Luxe. Joining the recently introduced and immediate fan favorite, the Chuck 70 De Luxe Heel, is the Chuck 70 De Luxe Wedge – which offers up to four inches of elevation – and the Chuck 70 De Luxe Squared.
Both styles transform the brand’s iconic rounded rubber toecap into one with angular, squared proportions for an entirely new dimension and expression, while evoking the Chuck Taylor’s notable DNA up top – featuring stitch detailing, octangular Converse patch and classic colorways synonymous with the brand.
The new De Luxe collection launches alongside a series of global high heat collabs with female creative collaborators including Martine Ali, Feng Chen Wang and Isabel Marant.
Each collaborator is known for charting new paths and redefining the status quo, and Converse has offered the iconic Chuck Taylor silhouette as inspiration, and a catalyst for creativity to define the future of fashion.
To launch the new ‘Edge of Style’ campaign, Converse becomes the catalyst for discovery enabling you to explore what it means to push beyond style limits.
In this exceptionally special moment, Converse Indonesia inaugurated its Grand Indonesia outlet. This latest store introduces new store concept from Converse, marking the first appearance in Southeast Asia.
Spanning an area of 170 square meters, the Converse outlet at Grand Indonesia showcases Converse By You, enhanced with the inclusion of an embroidery machine, contributing to a more upscale and engaging ambiance for the store.
Beyond the De Luxe collection, the store offers elevated collections, including Run Star Hike, Run Star Motion, Run Star Legacy, Chuck Taylor All Star Lift, Chuck Taylor All Star Move, and numerous other platform-style shoe collections tailored specifically for the women’s market.