Banyan Tree Group, one of the world’s leading multi-brand hospitality groups, closed the 2022 fiscal year with a total of 63 properties across its global portfolio of 10 hospitality brands. The addition of eight newly built or converted hotels in 2022 put the Singapore-based group well on track to double its footprint by 2025, consolidating and expanding its presence in 23 countries. Among the five new brands launched last year, Garrya is poised to overtake Banyan Tree as the Group’s fastest-growing brand.
“At the end of 2021, we stated an ambitious goal to double our global footprint, a target that we are well on track to achieving thanks to a combination of favourable market conditions amid resurgent tourism and our strong portfolio of brands that match consumer trends in destinations as diverse as China and Spain,” said Eddy See, President and Chief Executive Officer with Banyan Tree Group.
“Our development pipeline to 2025 will deliver 50 new hotel openings or conversions, bringing the Group’s global portfolio to 113 hotels.”
The Group’s flagship Banyan Tree brand, which currently constitutes 50% of the Group’s portfolio, debuted in Saudi Arabia with the opening of a luxury resort in the ancient oasis city of AlUla.
In the next three years, the brand is looking to add 12 more properties, including a host of new Banyan Tree resorts in China where the expansion will continue into Quzhou, Emeishan, Dongguan’s Songshan Lake, Zhuhai, Chongqing, Suzhou, Yangcheng Lake and Xianju, as well as entering the market in Busan, South Korea; Manila Bay in the Philippines; Tuwaiq in Saudi Arabia; and in Singapore where an eco-friendly Banyan Tree will open as part of Mandai Wildlife Reserve, marking the Group’s Singapore debut.
Meanwhile, in Japan, a hilltop urban resort Banyan Tree Higashiyama Kyoto designed by Kengo Kuma & Associates is set to become the first and only hotel in Kyoto city to have a Noh stage.
The end of 2023 will see the Group’s wellness-centric brand Banyan Tree Veya plant a flag in the hills of Baja California just 90 minutes from the U.S. border with the opening of Banyan Tree Veya Valle de Guadalupe Resort, Spa and Winery – the Group’s fourth property in Mexico.
After the triumphant opening of Buahan, a Banyan Tree Escape resort that brought a no-walls, no-floors concept to Bali’s heartland, the second Banyan Tree Escape is set to arrive in Lampung on the Indonesian island of Sumatra within the next two years.
