Accor and Crowne Estate Announce Partnership to Bring First World Class Swissôtel Resort to Malaysia’s Genting Highlands

The development at Crowne Estate Genting Highlands is a captivating and impressive 156,419 square-meter project with a remarkable Gross Development Value of over RM3 billion. 

Thanesh Jayandren, Executive Director of Highlands ParkCity described the ambitious plan to develop King’s Park in Genting Highlands into an outstanding resort on an area of 150 acres. He said, “Visitors from all over the world will be able to enjoy a broad variety of events, shows, cultural arts, and delectable cuisine at this development because of its focus on entertainment, international attractions, and eco-tourism.” 

The sustainable and environmentally friendly community will prioritize water conservation and use renewable energy sources. Swissôtel Genting Highlands will be located close to King’s Park by Highlands ParkCity, which is home to a wide variety of shops, restaurants, and attractions, as well as several other hotels in a beautiful natural setting. The resort’s allure will increase with the addition of features including a neighbouring cable car service, Awana golf course, a high-end Genting Premium Outlet and amusement parks. 

Swissôtel Hotels & Resorts operates 34 properties in 20 countries, while another 33 are in the planning stages. 

Artist’s impression of Swissôtel Genting Highlands

About Swissôtel

One of the best-known Swiss brands in the world, Swissôtel Hotels & Resorts offers contemporary hotels infused with the freshness and vitality of alpine energy, rooted in the tradition of Swiss hospitality.

Respected for its intelligent design, quality craftsmanship and mindful approach to sustainability, Swissôtel gives its guests peace of mind to explore the world, discover life’s true rewards and embrace opportunities to ‘live it well’.

The Swissôtel brand was founded in 1980 and today numbers more than 30 hotels globally, including flagship properties such as Swissôtel The Bosphorus in Istanbul, Swissôtel The Stamford Singapore, Swissôtel Chicago and Swissôtel Jakarta Pik Avenue.

Swissôtel is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.  

About Accor

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5 400 properties, 10 000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore.

Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. 

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