Accor, the region’s largest hospitality group, is partnering with Crowne Estate Malaysia to increase its presence in the country. Set to open in 2028, Swissôtel Genting Highlands will bring the iconic Swissôtel Hotels & Resorts brand to Malaysia for the first time.
The signing ceremony was attended by Sean Chen, Chief Operating Officer of Crowne Estate, Thanesh Jayandren, Executive Director of Highlands ParkCity and Garth Simmons, Chief Executive Officer, Accor for South & Southeast Asia, Japan, South Korea and India.
Swissôtel Genting Highlands, located at an altitude of 3,000 feet, will be part of King’s Park, in Genting Highlands, a development by Highlands ParkCity, in partnership with Yuk Tung Group and CrownHie Estate Malaysia. Genting Highlands is a popular tourist area well-known for its unique flora and wildlife, as well as its cool climate all year round, frequented by more than 41 million visitors yearly.
Directors from Highlands ParkCity and Accor
During his address Sean Chen, Chief Operating Officer of Crowne Estate said, “Our first strategic alliance with Accor is something we are very excited about. It is a huge step forward for Highland ParkCity and Crowne Estate Malaysia in their goal to make the King’s Park in Genting Highlands into an eco-friendly tourist and destination hub for people all over the world.”
“I am thrilled to share that with today’s signing ceremony we are officially bringing the Swissôtel Hotels & Resorts brand to Malaysia. The signing of Swissôtel Genting Highlands in one of the most popular destinations in the country for locals and tourists alike, further strengthens Accor’s leading position in Malaysia’s hospitality industry. We look forward to working with our partner, Crowne Estate, on this exciting project,” said Garth Simmons, Chief Executive Officer, Accor for South & Southeast Asia, Japan, South Korea and India.
Swissôtel’s brand mission is to ensure that its guests relax and enjoy themselves while traveling or taking advantage of other life possibilities. Intelligent design, distinct, and high-quality design that is inspired by local custom, high-caliber craftsmanship, and a conscientious attitude to sustainability are the pillars on which Swissôtel properties are built on.
The Swissôtel Genting Highlands in Malaysia is set to be a posh retreat with a backdrop of beautiful natural surroundings. The 300-room property is a cornerstone of this extraordinary development, offering unmatched hospitality, contemporary conference facilities, and a spectacular grand ballroom for unforgettable events.
The elegant and comfortable rooms, all-day dining options, executive lounges, and bars will offer the ideal locations for guests to create memorable experiences. The property will furthermore offer a heated swimming pool, sundeck, fitness center, spa, scenic jogging tracks, and a kids’ club. The hotel’s 30-story building will provide uninterrupted views of the stunning mountains and the Genting Highlands summit, located just a 15-minute drive away.
Guests will be able to venture beyond the Swissôtel Genting Highlands to discover a sanctuary of sophisticated living, with 44,515 square meters of exquisite villas and bungalows, as well as 96,000 square meters of stylish residences and serviced apartments, perfect for discerning urbanites, all of which will be located in the enchanting world of Crowne Estate Malaysia – an elegant retreat nestled amidst breathtaking natural beauty.