Singapore Tourism Board partners Traveloka and Trans Digital Media to welcome Indonesian travellers to Singapore as part of the SingapoReimagine recovery campaign

Travellers can look forward to fresh and innovative experiences, along with exclusive deals. 

Singapore is gearing up to welcome visitors from Indonesia with its SingapoReimagine recovery campaign to get visitors to reignite their passion for travel through fresh and innovative experiences in Singapore. To drive visitation, the Singapore Tourism Board (STB) partners, through two Memoranda of Cooperation (MoC), with lifestyle super app Traveloka and Trans Digital Media to signal the start of the year-long rollout of joint tactical campaigns. 

The MoCs are STB’s first key lifestyle and travel partnerships inked in Indonesia since the pandemic, to position Singapore as the holiday destination of choice with great offers following the city’s reopening to fully-vaccinated visitors with no quarantine and testing requirements under the Vaccinated Travel Framework (VTF) [1].

Juliana Kua, Assistant CEO, STB

Singapore saw a 252% increase in international visitor arrivals (IVA) year-on-year in Q1 2022. This is on the back on international arrivals climbing month-on-month for the third straight month in April 2022. Some 294,300 visitors hit the island’s shores in April, up from 121,200 in March, although volumes were still far lower than the 1.6 million recorded in Apr 2019, before the pandemic. Indonesia overtook India as the biggest source of arrivals, with 58,270 travellers in April, up from 13,620 in March.  Singapore expects to welcome even more visitors from May as the result of the transition to the VTF from 1 April 2022.

Mr John Conceicao, Executive Director Southeast Asia, of the Singapore Tourism Board said: “With the strong rebound in the Indonesia market in recent months as a result of quarantine-free and test-free travel for the fully vaccinated, we are doubling down on our SingapoReimagine recovery campaign to maintain top-of-mind awareness and recapture mindshare amongst our target audiences. Through our partnerships with Traveloka and Trans Digital Media we hope to entice Indonesian travellers with a wide range of curated tactical offers such as flight and hotel packages and other lifestyle offerings to drive and sustain visitorship through to next year.” 

STB partnered 3 Indonesian celebrities; Sarah SechanMarissa Nasution dan Denada Tambunan to showcase a different side of what the city has to offer, from exciting new attractions and novel dining concepts to wellness retreats and sustainable experiences for its 3-part SingapoReimagine video series. 

The partnership with Traveloka, Southeast Asia’s lifestyle super-app, will drive interest to a wider target audience and provide an easier booking experience for Singapore offerings across five markets in the Southeast Asia region, namely Indonesia, Malaysia Thailand, Philippines, and Vietnam. STB Indonesia had previously partnered with Traveloka in 2019 before the pandemic, and with the improving travel situation regionally, this partnership is timely to reignite the pent-up travel demand and sustain the recovery momentum. 

Ms Shirley Lesmana, Chief Marketing Officer, Traveloka said “we are very excited to partner up with STB to offer many of Singapore’s reimagined experiences through our all-encompassing superapp. Before the pandemic, Singapore was consistently amongst the top 3 tourist destinations for Indonesians, and we are hoping that this partnership will continue the momentum, revitalizing the wanderlust in Indonesians to travel to Singapore.”

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