Ascott Upgrades Loyalty Programme to Offer More Rewards for Members

In celebration of Ascott Star Rewards’ third anniversary, members can score up to 35% more points, receive up to 10 million bonus points and fast-track membership upgrade to Platinum tier

CapitaLand Investment Limited’s (CLI) wholly owned lodging business unit, The Ascott Limited (Ascott) has upgraded its loyalty programme, Ascott Star Rewards (ASR), to offer more rewards for members’ bookings made via its direct channels.

In celebration of ASR’s third anniversary in April, ASR members can now earn points on qualifying bookings through Ascott’s reservation offices via email, phone call and WeChat as well as authorised travel agents via Ascott’s Global Distribution System.

Members can also earn points for walk-in bookings at more than 400 ASR participating properties in over 130 cities across more than 30 countries. These channels are in addition to Ascott’s booking website and the Discover ASR mobile app.

ASR has also been expanded to include more exclusive benefits. ASR members can enjoy priority check-ins, birthday discount e-vouchers and look forward to brand-specific arrival experiences and welcome amenities or signature gifts that are customised for each of Ascott’s 14 award-winning brands. 

Ms Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing, said: “Three years on, Ascott remains steadfast in our commitment to uphold ASR as one of the most flexible loyalty programmes in the hospitality industry. There is no cap to ASR points earned, no minimum points redemption and no blackout dates for redemption. Our ASR members

enjoy maximum flexibility and convenience when using their points. Even when travel was most hard-hit during COVID-19, our ASR members have stood by us and remained loyal guests of Ascott. Since its launch in 2019, ASR membership has been increasing by 40% annually. ASR members continue to find value with Ascott, contributing about 90% of Ascott’s direct bookings online and about 50% of ASR members are repeat guests.”

Ms Tan added: “In celebration of ASR’s third anniversary, we are providing bigger and better rewards to ASR members. And we want to extend these added perks to all members who make bookings with us via any of our direct channels. Be it for leisure or business, be it an online or a phone call booking, we look forward to giving all our ASR members the best experience and value possible as they plan for their next stay with Ascott. With the gradual opening of international borders, we look forward to welcoming our ASR members home at our properties worldwide.”

Endless Travel Possibilities: More bonus points, faster membership tier upgrade and better value

In celebration of ASR’s third anniversary, ASR is enabling members to earn more points and upgrade their membership tier to enjoy more benefits. To give ASR members a head start on their travel plans in 2022, members can purchase ASR points and receive up to 35% bonus points from now to 30 April 2022. 

From now to 30 April 2022, ASR members will also enjoy 50% off points redemption through ASR’s point-for-point matching. It is limited to the first 10 million eligible points redeemed globally, up to 10,000 bonus points per transaction. 

Additionally, members who complete their stay from now to 31 May 2022 will be fast-tracked to upgrade their membership tier with 50% less spend cumulatively. ASR members who link their corporate email address to their account by 31 December 2022 can also earn more points and receive a 30% off voucher.

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