Togetherness – Kurve Celebrates Its Second Anniversary

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Founder Shares Heartfelt Message + Exciting Giveaways to Be Won!

This August 7th marks the second anniversary of Kurve, a proudly Indonesian clothing and fashion brand renowned for its trendy, innovative and versatile pieces that were designed to inspire and empower. Created for women of all ages, shapes and sizes, Kurve celebrates and embraces its second year with the theme “Togetherness”. Chosen to remind us all that we are connected as one, behind the theme is a heartfelt message from Kurve’s founder, Paula Anselmi:

“It has been an amazing 2 years. So many lessons learned and memories to cherish. Despite all the ups and downs, we have learned to remain strong and to continue to strive for a brighter future. Kurve will not be here today without the help of our beloved colleagues who have contributed so much to the cause.

My love and deepest gratitude to all who have been with us throughout the journey. We would also like to thank all our Kurvies for loving us from Day 1. You are the reason why we do this. Without you, we wouldn’t be here today. Straight from the heart. No nonsense added.

As we look forward to the coming years, we pray that we’ll grow stronger as a team as we continue to produce the most amazing pieces that you will love. As we aspire to be a global brand, we hope to make all Indonesians proud of who we are and what we can become. We know that it is a long road ahead, but with your support, we believe that we can achieve the impossible,” Paula said.

The theme “Togetherness” was also chosen to highlight the brand’s extraordinary basics, much beloved pieces that gave Kurve the coveted edge that sets it apart from other fashion brands. With the second anniversary, Kurve plans to re-introduce its most popular basics with slight, refreshing twists while still staying true to its brand philosophy, “Beauty Through Simplicity”

To continue the celebration, Kurve will be holding exciting contests and giveaways. Fans and followers can keep themselves updated via Kurve’s Social Media platforms.

Established in 2019 in Jakarta by Paula Anselmi, Kurve is built on strong values and principles revolving around women empowerment. The brand especially believes in promoting self-love and body positivity. This message is reflected throughout Kurve’s various marketing and advertising campaigns, featuring women in different shapes, sizes, backgrounds, and colours. In all of Kurve’s social media platforms, customers are encouraged to share their own empowering stories, creating a community of “Kurvies”.

Kurve offers a wide range of tops, bottoms, bodysuits, dresses, and outerwear in simple designs that are meant to be worn every day. Kurve’s design centres on simple but innovative basic wear with quality and versatility – another reflection of its founder. Paula’s personal style is classic, timeless and elegant, which can easily be dressed up or down.

Background on Kurve

Founded by Paula Anselmi in 2019, Kurve is an Indonesian fashion brand focusing on basic wear that’s on trend, innovative, and versatile. Kurve offers a wide range of tops, bottoms, bodysuits, dresses, and outerwear in simple timeless design and quality fabric that are meant to be worn every day.

Kurve is built on a strong brand value revolving around women empowerment, especially in promoting self-love and body positivity. Kurve’s vision is to inspire women all over the world to love themselves and to accept their imperfections by wearing Kurve’s “Konfidencewear”.

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