Although the algorithm may feel impossible to master at times, there are a few strategies on Instagram that can be used to increase the success and visibility of your account.
Instagram’s algorithm is constantly changing as the platform proceeds to add new features and increase the expectations of its users. Even veteran creators can be thrown for a loop at times when things shift and they have to play catch up to jump back into it. Here are a few key techniques you can utilize to grow your account like a pro.
UTILIZE THE REELS FEATURE
The most effective way to increase the visibility of your profile on Instagram right now is to utilize the Reels feature. Instagram introduced Reels to directly compete with TikTok’s growing popularity. To achieve preference over TikTok, Instagram has been prioritizing Reels content on their Explore page leading to massive visibility and growth for accounts that post videos consistently.
CREATE A CAROUSEL OF PHOTOS
The more you post to Instagram, the higher you will rank in the algorithm. The downside of this is that you don’t want to clog up your followers’ feeds by making almost a dozen regular posts a day. Instagram found a way to combat this by allowing creators to create a carousel of photos in one post.
Carousel posts are effective because they increase the amount of time that viewers spend on your page or content, which is Instagram’s primary goal. If you are keeping users engaged for long stretches of time, the algorithm recognizes it and will prioritize your content.
An added benefit to this feature is that it allows you to get more creative in the way you present information. You have the ability to utilize a storytelling method to share valuable or meaningful material with your audience.
INCREASE YOUR OUTBOUND ENGAGEMENT
Another important strategy is to increase your outbound engagement on the platform. Though, you’ll want to keep in mind that not all engagement is created equal. To build a strong community on Instagram, make sure your engagement with other pages is authentic and valuable. Engage with as many accounts as you can, but also take the time to engage with the right accounts in the most genuine manner possible. In addition to liking the posts, take a moment to come up with a well-thought-out comment that is a direct response to what the creator posted.
Not only will you most likely get engagement from the original creator, but from other viewers of the post as well. As a result, your profile will be recognized as valuable and engaging, further increasing your success in the Instagram algorithm.
These days, social media platforms are making it a point to reward creative, unique, and authentic creators. To ensure your success on Instagram, you’ll want to make sure that your activity and engagement bring value and attract an organic audience that will actually want to interact with you and, if applicable, support your business, brand, or products. It takes some time and effort, but the end goal is so worth the energy you put into your account!