With the original rules of retail disrupted due to the onset of the global pandemic, Porsche Centre Jakarta (PCJ) has invested in building digital capabilities which will continue to engage customers and generate sales. Today, PCJ is proud to announce the launch of its first official online store on Tokopedia, one of the leading e-commerce platforms in Indonesia.
The PCJ online store enables shoppers to browse and purchase a wide range of lifestyle accessories from Porsche Driver’s Selection which share the same timeless elegance and sporty design as the Porsche vehicles do. In addition, the online store also carries a variety of practical travel and leisure products, home and office items, model vehicles and limited edition watches.
“We view the pandemic as an opportunity to innovate with new digital tools and we were very determined from day one to build strong online capabilities. The PCJ online store aims to cater to the increasing demand of online shoppers by bridging the gap between online and offline shopping, and leveraging digital channels to reach a wider audience. Shoppers will enjoy a safe, secure, contactless and effortless shopping experience from the comfort of their homes,” said Jason Broome, Managing Director of Porsche Indonesia.
Transactions will also be conducted safely and securely via the various digital payment gateways that are available at Tokopedia.
Jason said, “The PCJ online store will bring about a holistic shopping experience for our customers, offering them greater convenience and allowing them to have our products delivered to their door step with just a few clicks. Porsche believes in leveraging the booming e-commerce trend to enhance the omni-retail experience for our customers in Indonesia. Despite the launch of the online store, our brick and mortar retail presence will remain, as we strongly believe that there is still value in the physical shopping experience. The inclusion of e-commerce is part of our digitisation efforts to reach to a new demographic of shoppers. Tapping on Tokopedia’s massive reach as an additional touchpoint for our customers, we look forward to creating greater value for our customers.”
In addition, for a limited time only, PCJ is giving away an exclusive Porsche tote bag made from sustainable materials to the first 100 shoppers at its official store on Tokopedia. The objective is to encourage a behavioural change in customers to reduce excessive use of plastic bags.
Jason added, “We observed that more customers are starting to show greater awareness for the environment. As such, we want to play our part in embracing Indonesia’s sustainability efforts, build a culture around it, connect more deeply with our customers and adjust to the changing demands of society. We will continue efforts to raise awareness on the importance of plastic waste reduction.”
The PCJ online store can be accessed via tokopedia.com/porschecentrejkt or via the Tokopedia app on iOS and Android devices.