Wilson Associates’ Dubai Studio Hosts #JustOneLoveParty

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One-of-a-Kind Design Installations Bring d3 Community Together for Love-themed Networking Heart

The powerhouse Dubai studio of global hospitality design practice Wilson Associates hosted the #JustOneLoveParty on Tuesday, February 11th. Extending the success of the studio’s “Just One” campaign, which launched during last year’s Dubai Design Week, the exciting, annual networking event brought together esteemed members of Dubai’s design community, along with partners and clients of Wilson Associates’ Dubai studio for an evening of inspired, love-themed fun.

Held at the Wilson Associates studio located in the Dubai Design District, the #JustOneLoveParty featured installations created in collaboration with vendor partners that the team relies on for products and project inspiration throughout the year.

These included Grohe, a leading global brand for complete bathroom solutions and kitchen fittings; Ege Carpets, one of Europe’s premier companies in design, development and production of high-quality carpets; Sensi, a provider of the latest quality tiles, stones, bathroom accessories, furniture, quartz, concrete panels and bespoke furniture to the Middle East; and JAB Anstoetz, a distinguished provider of renowned textiles.

For the party, the studio was transformed into multiple experiences of various zones within the office, each created in collaboration with one of the vendor partners. Guests were treated to a highly engaging, multi-sensory journey through the various installations, in which they were encouraged to gather “Love Hearts” collectables from each space, jot down their contact information, and enter the note for a chance to win a JAB Anstoetz pouffe, designed by the Wilson Associates team hosting them for the evening.

The experience featured four primary touch-points. Sensi fabricated the DJ booth and the bar tables, as well as an interactive sculpture, in which guests posted handwritten “Love Hearts” on the writing wall. Behind the bar, Grohe demonstrated an innovative, sparkling water tap, providing a selection of mocktails for party-goers.

JAB Anstoetz produced Wilson-designed, upholstered stools and dramatically draped curtains –– arranged in a theatre-style area of the venue. This space also served as a backdrop for the #JustOne campaign videos and projects on the boards. Lastly, Ege Carpets showcased a selection of fashion pieces –– designed by Seché Studio and Tom Dixon –– alongside a custom-designed carpet featuring “Love Hearts” for the entrance to the Dubai studio.

The Dubai team’s annual event brought the design community together for an evening of socially conscious fun, in the spirit of the United Arab Emirates’ Year of Tolerance, conveying that small actions have the power to lead to big changes. “The Just One story is about being aware of how our single actions matter,” said Isabel Pintado, Regional Managing Director, Wilson Associates’ Dubai. “We draw inspiration from a mission of driving change through collective voices and actions.”