Be Like No One’s Watching

Andaz Hotels Inspire Travelers to Be Like No One’s Watching through Captivating Andaz Global Campaign

The brand’s most innovative campaign in recent years recognizes the potential of transformative travel, delivering awe-inspiring on-property offerings and a new visual identity

Hyatt Hotels Corporation (NYSE: H) has announced Andaz, Hyatt’s luxury lifestyle hotel brand, is encouraging imaginative travel through distinct, local experiences by unveiling its latest creative campaign Be Like No One’s Watching.

Celebrating the brand’s mission to create unique havens for self- expression and individuality, this global marketing campaign recognizes the transformative potential of travel, calling on travelers to connect with their innermost curiosities and awaken to new experiences.

As Be Like No One’s Watching comes to life at Andaz properties, guests will find experiences across the Andaz portfolio starting this month and extending into 2024.

Each experience is designed to capture the imaginations of guests, while reflecting the brand campaign’s key focus areas: ‘Indulge,’ where guests can connect to culinary, mixology, and self-pampering moments; ‘Play,’ which can be expressed through musical connections, gaming, or even digital exploration; and ‘Move,’ where dance, fitness, sports and wellbeing experiences are delivered.

Be Like No One’s Watching is an exciting campaign that embodies the Andaz brand’s DNA in such a powerful—and fun—way and showcases the breadth of inspiration that can be found within each experience,” said Crystal Vinisse Thomas, vice president and global brand leader of Hyatt’s lifestyle and luxury brands.

“Travel is an empowering act that unlocks a certain permission within us to not only imagine but embrace the freedom to live out the fullness of who we are. We understand that our guests may have new, unique desires to fulfill when they travel, and we want to be there to help realize those desires. Just as Andaz hotels offer playful sanctuaries that help reveal new horizons for our guests, our newest campaign is an invitation to feel liberated to be the most authentic version of yourself.”

Be Like No One’s Watching also reimagines the visual identity of Andaz hotels through the lens of the brand’s ethos to empower travelers with the freedom to pursue their dynamic nature. With a redesigned website infused with expressive art, vivid colors, and freehand patterns, the new visuals reflect Andaz properties’ ability to create a space for travelers to challenge their boundaries.

This series of creative visuals reflect the campaign’s motif of reinventing oneself through travel was concepted and directed by international branding agency, RO New York. A collection of eye-popping portraits from renowned portrait photographer, Ruven Afanador, captures guests exploring their alter- egos and travel ambitions, highlighting Andaz hotels as bridges to new and enriching possibilities.

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