Parkroyal Launches ‘All Things Local’, Establishing the Brand as a Gateway to Vibrant Locales

Parkroyal Hotels & Resorts launches a new brand experience enticing guests to go beyond the guidebook and explore the culturally rich precincts of its properties. The ‘All Things Local’ experiences exemplify Parkroyal’s network of properties as a gateway to vibrant locales, from Singapore and Malaysia to Japan and Australia, and beyond.

Ms. Cinn Tan, Chief Commercial and Marketing Officer, Pan Pacific Hotels Group, said: “The tradition of these local crafts and cuisine should continue to be appreciated today. With Parkroyal Hotels & Resorts positioned as a gateway to vibrant locales, we invite guests to join us in keeping cultures alive through discovering local stories, engaging in activities to understand local art, and supporting local businesses.”

“Through this brand experience, we hope to provide our guests with authentic, immersive and novel ways to connect with people and places when they stay with Parkroyal.”

Unlocking hidden gems of the destinations through experiential programmes, Parkroyal on Beach Road, Singapore unveils unique activities in the neighbourhood. Parkroyal creatively interprets rich stories into unique guest experiences, such as spice-infused cocktails inspired by Singapore’s Bugis district at Club 5, Parkroyal on Beach Road.

Kicking off the programme are Parkroyal’s All Things Local stay packages at Parkroyal on Beach Road, Singapore, a thoughtful curation of hands-on and interactive experiences for guests, ranging from culinary experiences discovering the rich heritage of the destination to artisan workshops led by local entrepreneurs. The hotel is situated in the historic and vibrant

precinct of Kampong Gelam – while famed for its larger-than-life street art, heritage businesses, and Malay traditions, a lesser-known fact is that Haji Lane is the narrowest street in Singapore.

Guests booking a stay at the hotel will now be able to select from stays that include a ketupat/ bazhang leather crafting workshop or an intimate visit to the home of local kueh mould collector Jasmine Adams.

Available from 6 October 2023 to 6 April 2024, Parkroyal on Beach Road’s All Things Local stay packages are priced from SS$380++ and include a 2D1N room stay with one activity of choice for two persons. The activities are provided in partnership with local curator Culturally, creating inroads into rare, immersive experiences in the destination. 

Guests can book their All Things Local Experience – Leather Crafting stay package at Parkroyal on Beach Road here, and the All Things Local Experience – Household Treasures with Jasmine Adams here.

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