Thailand Unplugged 

Public and Private Sectors Unite to Promote Nakhon Si Thammarat as the Green Capital of the Kingdom 

  • TAT and provincial governor to position Nakhon Si Thammarat as a haven of adventure
  • New tours enable guests to explore the mountains and jungles of Khao Luang National Park
  • Urasaya, a new residential and hospitality concept at Sichon Beach, to promote local tourism 

The Southern Thai province of Nakhon Si Thammarat is bursting with an abundance of natural wonders. From the jungle-clad hills of the interior to the powder-soft sands of the coast, this captivating region is home to some of Thailand’s most spectacular landscapes and a dazzling diversity of flora and fauna. It is little surprise that it has been nicknamed ‘the green lungs of Thailand’ where travelers come to simply unplug from their daily lives. 

For many years however, Nakhon Si Thammarat has remained a well-kept secret, attracting only Thai residents and intrepid ‘in the know’ international visitors. But all that is about to change. A combination of public sector promotion, private sector innovation and enhanced transport infrastructure is set to open up this ecological paradise to the world. 

Khao Luang National Park is one of Thailand’s best kept tourism secrets. (Photo by Anuchit Ngoylung)

A brand-new international terminal is due to launch at Nakhon Si Thammarat Airport before the end of 2023, opening up the province to a new wave of overseas visitors with direct flights expected from Singapore, Taiwan, China and Malaysia. The Samui Bridge project is also in discussion as part of the wider Southern Economic Corridor project. 

Perfectly timed with this major development, the provincial governor’s office of Nakhon Si Thammarat and the Tourism Authority of Thailand (TAT) have both confirmed plans to increase tourism promotion, based on the key pillars of nature and community. 

“Nakhon Si Thammarat sells nature in abundance. There are 200km of mountains, 200km of sandy beaches and perfect air quality. In future, we will also develop the medical and wellness sector, further leveraging our natural heritage,” said Mr. Apinan Phuakphong, Governor of Nakhon Si Thammarat. 

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