Entire range of Royal Enfield motorcycles, including the recently launched Super Meteor 650, Hunter 350 and Scram 411, along with Genuine Motorcycle Accessories and services will be available
Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc) announced the opening of its new flagship store in Indonesia. The store is located at By Pass Ngurah Rai, Kuta, Bali, and is part of Royal Enfield’s rapid expansion of its retail network in Indonesia. The Bali flagship store is Royal Enfield’s seventh exclusive store in Indonesia. With this new store, Royal Enfield is building increased accessibility for consumers into the motorcycling way of life.
Customers and motorcycle enthusiasts in Bali and surrounding areas can now experience excellent services offered by Royal Enfield’s 122 years of legacy through its complete range of motorcycles, apparel and Genuine Motorcycle Accessories as well as service and parts, all available under one roof at the exclusive store. Along with this, the exclusive store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience.
The opening ceremony of the Royal Enfield Bali flagship store was conducted together with the celebration of Royal Enfield Royal Riders Indonesia’s (RORI) 7th anniversary, where nearly 300 RORI community members rode from the Royal Enfield Bali store to Melasti Beach area.
Speaking about the opening of the new Bali store, Anuj Dua, Business Head of Asia Pacific markets, Royal Enfield said, “We have been consistently building greater accessibility for our passionate community and avid riders. Indonesia is one of the markets in the region where we have the most passionate community of riders, we have received great feedback for our motorcycles and also seen a tremendous number that continues to grow.”
“Bali is one of Royal Enfield’s key areas as it is one of our top 3 biggest markets in Indonesia. This new flagship store and our evocative product range are available at accessible price points that will appeal tomotorcycling enthusiasts. We are confident that the new flagship store will become a ‘Pure Motorcycling’ destination for riders of all calibres. We will continue to invest in after sales improvement and value-added services to increase unique ownership of each Royal Enfield owner.”
In addition to opening the new Bali flagship store, Royal Enfield has also upgraded three of its stores in the Jabodetabek area, namely the Cibubur, Depok and Bintaro stores, offering all visitors and riding enthusiasts with the trademark Royal Enfield “Pure Motorcycling” experience.
Commenting on the Indonesian market, Yadvinder Singh, Chief Commercial Officer, Royal Enfield Global who just visited Indonesia last week said, “Indonesia is a very important market for Royal Enfield and we are rapidly expanding our retail network in the country. In addition to passionate riders and a strong and active community, we have also seen a great interest towards the customization culture in Indonesia.”