Subway APAC has introduced a new brand campaign “Eat Fresh, Feel Good” which to communicate Subway’s unique brand value and longstanding commitment to providing fresh and delicious food, bringing more joy and vitality to each customer’s daily life with freshly made sandwiches.
This campaign has been implemented by Subway Indonesia as well. Along with this campaign, Subway announced that they have selected Cha Eun-Woo, who is active as a singer and actor, as their new brand ambassador.
In this campaign, Subway will deliver the emotional message of “Feel Good” along with their brand’s unique value of “Fresh.” It signifies that Subway’s fresh sandwiches, filled with freshness, add happiness and vitality to customers’ daily lives. Emphasizing the fact that Subway sandwiches, made to order using freshly baked bread and high-quality vegetables supplied daily, not only provide customers with freshness and healthiness but also bring them a pleasant day.
Cha Eun-Woo will work as the brand ambassador to assist Subway deliver the concept of “Eat Fresh, Feel Good” across 8 markets in the APAC region, including Indonesia. His charismatic appearance, vibrant energy and positive image perfectly conveys Subway brand value in this campaign. It definitely makes people look forward to the exciting collaboration between Cha Eun-Woo and Subway.
Introduces “Hello Combo”, along with a Special Cha Eun-Woo Photo Card in the First Wave
Subway introduces Hello Combo in the first wave, which includes four Indonesian favorites bundled with 16oz of ice tea. Hello Combo 1 comes with a 6-inch teriyaki chicken sandwich, Hello Combo 2 offers a 6-inch tuna mayo sandwich, Hello Combo 3 provides a 6-inch roast beef sandwich, and Hello Combo 4 comes with an Italian B.M.T sandwich. From August 25 to September 21, 2023, every purchase of any Hello Combo will bring home an exclusive photo card from Cha Eun-Woo.