Sichon is Set to Promote “Tranquil Tourism” in Southern Thailand as the Destination Emerges as a New Travel Hotspot

Visitors are able to explore the local beachfront market, stroll through coconut groves, and swim in the cool waters of the Gulf of Thailand with the island of Koh Samui in full view and the pods of pink dolphins on the horizon. 

Travellers can uncover the rich heritage for which the province of Nakhon Si Thammarat is well known within Thailand. The provincial capital, also called Nakhon Si Thammarat, is one of Thailand’s oldest cities with a history that dates back over 1,200 years, with its focal point Wat Phra Mahathat, the Kingdom’s oldest temple and an annual destination for Buddhist pilgrims. 

(left) Ravi Chandran, former CEO of Laguna Phuket; (right) Wat Phra Mahathat, one of Thailand’s oldest temples 

Active adventurers and wildlife lovers can discover the lush landscapes of Khao Luang National Park, home to the 1,780-metre Khao Luang mountain, Thailand’s second highest peak, and a wide variety of flora and fauna including 300 types of orchid, 340 species of bird and even mammals such as tapirs, leopards and porcupines.

(left) Sichon Beach; (right) Sichon’s coastline backs onto coconut groves and Khao Luang mountains beyond 

“Naturally, sustainability will underpin every aspect of Sichon’s future development,” adds Mr. Chandran.

“The concept is already ingrained in the area’s heritage, as local people have been practicing responsible, eco-sensitive crafts for centuries. Take Kiriwong Village where materials are hand-woven and organically dyed using the local fruit from indigenous trees, including mangosteens. Or head to Pak Phanang river and watch fishermen cast their nets. This is the most authentic and natural destination I have seen in Asia.” 

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