Harley-Davidson Rolled Out the Ultimate Immersive Event with Its 

Dirt. Road. Track Media and Consumer Experience 

Journalists and consumers across Asia attended an exclusively curated test-ride experience of Harley-Davidson’s 2023 models 

Harley-Davidson’s second edition of the Dirt. Road. Track experience was held across three days from June 23 to 25, 2023 at 8 Speed Khao Yai, Thailand. Taking the 2022 experience to the next level, this year consumers selected through a month-long contest held before the event were also in attendance.

Over the three days, the immersive event was attended by around 60 media, customers and enthusiasts from Thailand, South Korea, Malaysia, Philippines, Vietnam, Taiwan, Indonesia, Singapore, Hong Kong and India. 

At 8 Speed Khao Yai, attendees had first-hand experience riding Harley-Davidson’s wide range of bikes on three different terrains – dirt, road, and track, led by Harley-Davidson certified professional instructors. The event kicked off with a product and safety briefing, as well as a photoshoot opportunity.

After which, participants rode against the backdrop of the lush greenery in Khao Yai and made pit stops at Khao Yai National Park. In addition, Harley-Davidson’s latest limited-edition motorcycles were on display, including the Enthusiast Collection’s Fast Johnnie, for up-close viewing by media and customers. 

A unique media test-ride experience, Dirt. Road. Track. Media Experience, 23 June 2023

“We are pleased to bring our Dirt.Road.Track. Experience for the second time in Thailand and are glad to expand this unforgettable experience to both media and consumers. At Harley-Davidson, we are passionate about the open road and of the adventures and journeys that our motorcycles can bring riders on,” said Sajeev Rajasekharan, Managing Director, Asia Emerging Markets & India at Harley-Davidson.

Over the three days, the bikes available for test riding were from the Grand American Touring, Adventure Touring, Cruisers and Sport ranges, which included the motorcycles from Model Year 2023.

The media were invited to test-ride the Road Glide™ Special, Pan America™ 1250 Special, Fat Boy™ Anniversary Edition, Fat Bob™, Breakout® 117, Sportster™ S, Nightster™, and the Nightster™ Special. The customer experience was focused on Revolution Max powered motorcycles – the Pan America, Pan America Special, Sportster S, Nightster Special and Nightster.

The 2023 models, including the 120th anniversary collection, are now available across Harley-Davidson dealerships in the Asia Emerging Markets. To locate your nearest dealer and find out more about the availability of these motorcycles in your location, please click here.

For relevant video from the Dirt. Road. Track event, please click here

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