The Ascott Limited (Ascott), a lodging business unit wholly owned by CapitaLand Investment continues to expand its business in Indonesia by signing eleven new contracts over the last five months as well as welcoming the presence of lyf (pronounced “life”) brand in Indonesia, as evidence of its expanding geographic reach. Through the newly added property, Ascott will enter new cities in Gorontalo, Cilegon and Ketapang.
The eleven new properties are secured under management contracts and will open in phases between 2024 until 2027. These eleven new contracts properties will be operated under Ascott lodging brand; Citadines, lyf, Oakwood, Somerset, Fox, Harris and Yello with total more than 1600 units under development and bringing the new brand refresh to embody the flexibility and sustainability concept of the lifestyle.
The eleven new properties are Oakwood Hotel & Apartments Grand Batam, Fox Hotel Gorontalo, Somerset Harbour Bay Batam, Citadines Connect West Surabaya, Oakwood Echo Beach Bali, lyf Echo Beach Bali, Harris Hotel Cilegon, Yello Hotel Pontianak, Yello Hotel Ketapang, Fox Lite Hotel Serpong, and Oakwood Fatmawati Jakarta.
The signing of lyf Echo Beach Bali introduces the first lyf brand in Indonesia which is a new coliving concept designed for next-generation travelers. lyf is a hospitality concept that provides coliving spaces for digital nomads, technopreneurs, creatives and self-starters to “live your freedom” in a dynamic environment.
The apartments, social spaces and experiential programmes at lyf properties are designed for guests to forge connections and to nurture a strong sense of community. To date, lyf is already present at 21 properties in 10 countries including Australia, Malaysia and Singapore.
Charles Lee Abbott, Ascott’s Regional General Manager for Indonesia, Thailand, Malaysia and Philippines, said: “Ascott has become one of the most well-known international owners and operators of serviced apartments and hotels in Indonesia, and we believe by signed new contracts it will strengthen our position as a global leader in a hospitality industry.”
“Ascott’s suite of award-winning hospitality brands and products has the flexibility to cater to both long- and short-stay customers across different market segments.”