Phuket Hotels Association Appoints of Jayne Macdougall as Executive Director 

Jayne MacDougall, a hospitality expert with a deep understanding of environmental policy, safety, training and community projects, takes over from Sumi Soorian who will transition into a senior advisory role 

The Phuket Hotels Association, a non-profit organisation representing 85 of the island’s top hotels and resorts, has strengthened its commitment to the environment, education and community integration with the appointment of Jayne MacDougall as its new Executive Director, effective 3rd April 2023. 

A highly skilled hospitality professional with a wealth of experience in areas such as sustainability, training and policy, Jayne is ideally suited to guide the association’s strategic direction, which is built around four key pillars: Marketing, Environment, Government and Education. 

Jayne MacDougall, Executive Director, Phuket Hotels Association 

She is no stranger to the Phuket Hotels Association, having served as its Environment Chair since 2017. In this position, Jayne pioneered the Environment Committee and successfully spearheaded a wide range of environmental, safety and social projects for hotels, including lifesaving training and a school garden initiative which created a relationship with the local community. 

Jayne has more than 20 years of experience in Thailand’s hospitality industry, including a long and successful spell as Director of Risk Management at Le Méridien Phuket Beach Resort. Most recently, she was Senior Consultant on the GIZ (German Corporation for International Cooperation GmbH) pilot program in Asia, which aimed to eliminate the use of single-use plastic in the Thai hotel industry. 

Jayne’s appointment as Executive Director follows the transition of Sumi Soorian to a Senior Advisor role. Sumi has been with the association since its inception and was instrumental in the organisation and success of events such as the PHAB (Phuket Hotels Association Benefit) and PHIST (Phuket Hotels for Islands Sustaining Tourism). She will continue to advise the association’s directors and president. 

QUO, Phuket

“I am delighted to welcome Jayne MacDougall as our new Executive Director. Her work over the last five years as Environment Chair has been instrumental in forging our strategic direction. Environmental issues, training and education are all critical areas currently impacting Phuket’s hotel sector, so Jayne’s deep knowledge and extensive connections will enable us to achieve our goals,” said Bjorn Courage, President of the Phuket Hotels Association.

“I would also like to take this opportunity to thank Sumi for her outstanding contribution to the Phuket Hotels Association. She has been a pillar of strength to the association since its inception and played a vital role in our success.” 

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