Godiva is now entry supermarket channel as an initiative to be more accessible to customers
Godiva, the global leader in premium chocolate, is kicking off its 10th Anniversary in Indonesia by launching 10 Consumer Packaged Goods (CPG) new products that will be distributed exclusively at The Foodhall supermarket this March. Indulge in Godiva’s iconic flavours thru Godiva Masterpiece, Godiva Chocolate Domes, and Godiva Signature Mini Bar.
As it reaches ten years old in Indonesia, Godiva aims to strengthen its position as the premium chocolate market leader in Indonesia to a diverse market. Several methods of development are being used, including opening new store, and expanding into CPG channels.
“Throughout its history, Godiva is renowned for the highest possible quality in both its premium products, ingredients, and signature packaging. Also, has established its position as the global leader in chocolate industry, spreading wonder and delight to consumers across the globe.”
“We couldn’t be more excited to celebrate our 10 years presence in Indonesia providing premium chocolate selections and now bringing that artistry to the grocery aisle. More products are becoming more readily accessible to customers in general and now Godiva can be found not only in our stores but also supermarket,” said Vasilis John Vasiliou, Leader of Growth Brands within PT Map Boga Adiperkasa Tbk.
Godiva continues to deliver on its commitment to developing products that are meaningful, add value for consumers, and provide a wonderful Godiva experience for its fans.
“Godiva has such a rich, well-balanced, and exquisite taste. That illustrates its superiority. It’s about treating yourself and others with the great quality and flavor of our premium chocolates. It’s also about celebration, joy, and high standards.”
“The new CPG products that will be available at The Foodhall share the exact quality as well as taste. With the availability of the CPG products, it is believed that more and more people will have the opportunity to enjoy Godivawithout hesitation,” said Dini Alamanda Arizully, Brand Division Manager of Godiva.