PT Map Boga Adiperkasa Tbk Celebrates Its 700th Store by Opening PAUL in Mall Kelapa Gading

PT Map Boga Adiperkasa Tbk (MBA) – the subsidiary of PT Mitra Adiperkasa Tbk (MAP) – which has been in the food and beverages industry for 20 years, opens a new PAUL store at Mall Kelapa Gading 2 to mark the 700th store in Indonesia. “MBA opened its first store in 2002 and now it offers a wide range of food & beverages options within 8 brands. Today’s 700th store’s opening is a significant milestone for MBA,” said Anthony Cottan, President Director of PT Map Boga Adiperkasa Tbk.

Anthony added: “We believe that the key to our restaurants’ success is exceeding customers’ expectations when it comes to dining and drinking experiences. As a result, we aim to be the best in all aspects which start from the quality of the food, the convenience of the place, to our outstanding service”.

PAUL carries each value at heart, which is showcased through their passion for bread and their quality driven products. For many, PAUL is the embodiment of French tradition. And yet, although we are faithful to our historic roots, at PAUL we have never stopped inventing, innovating and opening new chapters of our story.

To browse the history of PAUL is to leaf through the album of a family that’s proud to offer its customers their delicious breads, patisseries, flavourful sandwiches and so many other gourmet creations added over time by five successive generations.

“Given that Mall Kelapa Gading is one of the biggest malls in Jakarta and is in an ideal location, we believe that it was necessary to bring PAUL’s experience there. As a result, customers will have the opportunity to taste authentic French 100% butter viennoiseries, through the famous croissants and pain au chocolat. PAUL Kelapa Gading Mall will become our 12th store in Jabodetabek,” said Vasilis John Vasiliou, Leader of Growth Brands within PT Map Boga Adiperkasa Tbk.

The 200 sqm restaurant with 114 seats capacity, will be open for business and will be ready to serve customers starting Thursday 1st December from 9 am. Both indoor and outdoor dining options are available for PAUL customers. We will take PAUL Mall Kelapa Gading customers into a Parisian bistro, with a brand new aesthetic design, inspired from the most famous PAUL in Paris, in Rue de Buci. 

Holiday Hampers

“We are also taking the chance to reveal our Christmas campaign, with new creations coming directly from France. Among others: three yule cakes with signature flavors, such as “The Intense” with raspberry and red cassis, “The Delicieuse” with chocolate brownie, crunchy popcorn and the “The Gourmet” with madeleine biscuit and crunchy pecan nut. More than twenty treats to be discovered during this festive season an available starting tomorrow in all stores,” said Michelle Hendrawan, Head of Marketing PAUL.

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