CONVERSE AND A-COLD-WALL CONTINUE PARTNERSHIP IN INNOVATION WITH NEW “SPONGE CRATER” SILHOUETTE
Samuel Ross’ collaboration focuses on new Converse shoe as part of an ongoing exercise in futuristic design and next-gen comfort.
After releasing a reimagined Chuck inspired by Nike’s pioneering “Space Hippie” efforts, Converse introduces the Sponge Crater – a first-of-its-kind full-body Crater foam silhouette that embodies the concept of “less is more.”
The limited-edition Sponge Crater is both an exploration and exaggeration of Crater foam as a comfort material and a study in reducing complexity. A-Cold-Wall helps reimagine this new limited edition, Converse designed silhouette with Samuel Ross applying his atypical contemporary aesthetic.
The conceptual vision of Samuel Ross, A-Cold-Wall reflects the London subculture and hegemonic disparities through an atypical contemporary lens. Through avant-garde fashion and installations, A-Cold-Wall highlights the competing forces of class and environment in the landscape. The urban experience of Britain’s working class is woven into the brand’s DNA—embodied in every piece.
The unique avant-garde design of the mule cut Sponge Crater is on a new last, shape and proportion, and comes to life through a thoughtful production process, delivering a bold new silhouette. The Sponge Crater is made of only a few components, most notably, the first full body structure crafted from Crater foam which speaks to the silhouette’s design and also plays a part in helping ensure comfort.
The Sponge Crater then takes comfort to the next level with revolutionary CX foam underfoot and an egg-crate style traction pod outsole. The flat-knit upper helps promote breathability and the spandex collar, pull tabs and exaggerated heel kick enhance ease of entry.
Designed silhouette with Samuel Ross applying his atypical contemporary aesthetic.
London based artist and Converse All Star, Kam-BU stars alongside fashion mainstay, Eva Apio in the global creative assets for the launch campaign. The Converse x A-Cold-Wall Sponge Crater available on Converse store at Senayan City and also Kota Kasablanka. For online, also available at Converse.id.