Thailand Tourism Forum 2021

Leading Thai hotel Owners, CEOs and Influencers Talking About the Recovery of Thailand’s Tourism Industry.

Thailand’s leading tourism discussion platform brings together 400+ travel and hospitality
leaders in a high-powered, fast and furious format under the #ThaiTourismUnited banner

More than 400 tourism leaders and industry gurus gathered in Bangkok – in a safe and socially-distanced format – for the 10th annual edition of the Thailand Tourism Forum 2021 (TTF), Thailand’s premier travel, tourism and hospitality powwow.

Hosted at Conrad Hotel Bangkok on Monday 22nd March 2021, and organised by C9 Hotelworks hospitality consulting group, this year’s TTF took place amid the biggest crisis tourism has ever faced: the COVID-19 global pandemic. Against this unprecedented upheaval, many of Thailand’s leading hotel operators and other key players came together under the #ThaiTourismUnited banner, creating a single unified voice to drive the Kingdom’s recovery.

Despite the challenges faced by hoteliers and tourism providers in Thailand this year, registrations for TTF 2021 were full in three hours for the in-person event during which guests were presented with a content-packed agenda featuring some of industry’s most respected figures, including owners, presidents and chief executives.

The event kicked off with a “Thai Hotel Leaders’ Roundtable” discussion which saw the CEOs of Thailand’s biggest hotel groups discuss ways to revive the country’s tourism and hospitality sectors. The top-level debate included Thirayuth Chirathivat, CEO of Centara Hotels & Resorts; Stephan Vanden Auweele, Chief Hospitality Group Officer of Asset World Corporation; Bill Heinecke, CEO of Minor International; Dirk De Cuyper, CEO of S Hotels & Resorts; Marisa Sukosol, President of the Thai Hotels Association; and Salanroj Sutaschuto, Director of the Central and Eastern Regional Office of the Thailand Convention & Exhibition Bureau.

Bill Barnett, Managing Director of C9 Hotelworks, kickstarted TTF 2021 in his own inimitable style, with an opening address entitled “Lost in Thailand, The Ultimate Survival Story.” Attendees were then able to choose from a series of quick-fire “Bang Bang” forums and discussions, including an economic assessment of Thailand’s tourism sector; an overview of the Kingdom’s beleaguered aviation industry; an insight into innovation and disruption within the hotel sector, and many more.

One of the most eagerly-anticipated sessions saw Jesper Palmqvist, STR’s Area Director for Asia Pacific, reveal the latest hotel performance data and analysis for Thailand, including forecasts for the future.

From left: Stephan Vanden Auweele, Chief Hospitality Group Officer, Asset World Corporation; Dirk De Cuyper, CEO, S Hotels & Resorts; Salanroj Sutaschuto, Director of Central and Eastern Regional Office, Thailand Convention and Exhibition Bureau; Thirayuth Chirathivat, CEO, Centara Hotels & Resorts; Bill Heinecke, CEO, Minor International; Marisa Sukosol, President, Thai Hotels Association; Bill Barnett, MD, C9 Hotelworks.

Palmqvist said: “After a particularly challenging January 2021, Thailand’s hotels at least end the first quarter with similar patterns as seen by the end of 2020. There are early signs of reservations in June but also some for November-December. In light of Thailand’s dependency on international arrivals… the STR forecast for Bangkok has been downgraded for the full year of 2021. We do foresee 2022 as a bigger comeback year on many fronts across the country.”

Bill Barnett, Managing Director of C9 Hotelworks and organiser of TTF 2021, commented: “COVID-19 has impacted almost every country on Earth, and while Thailand has enjoyed considerable success in controlling the spread of infections, the pandemic’s impact on tourism has been cataclysmic. International visitors previously accounted for more than 70% of tourism spending in Thailand, so this year’s border closures have left a huge hole in the economy. But the recovery starts here; TTF 2021 is a unique opportunity for the Kingdom’s travel, tourism and hospitality industry to unite, unify and usher in a bright future.”

TTF 2021 will be hosted in compliance with all necessary health and safety regulations. The host venue, Conrad Hotel Bangkok, is Thailand Safety & Health Administration (SHA) certified and all attendees will be required to follow SHA guidelines, including temperature checks upon arrival, the wearing of face masks, and social distancing.
The 10th annual Thailand Tourism Forum 2021, #ThaiTourismUnited, is a free-to-attend event.

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TTF 2021 wasled off by Minor Founder Bill Heinecke, followed by transaction update (JLL), Thailand Hotel performance & outlook (STR), technologies driving change in the tourism industry (Hilton), size and outlook of Thailand’s tourism business (SCB Securities) and others including rethinking F&B and attracting human capital.

TTF is the largest tourism event in Thailand with 1,200 delegates last year. It is organized each year by the American Chamber of Commerce in Thailand (AMCHAM) and hospitality consultancy C9 Hotelworks (Bill Barnett).

IHG had been the principal sponsor of the event for the last 9 years and Hilton recently took on this lead position and the event will be at the newly renovated Conrad Hotel Bangkok. Supporting sponsors include C9 Hotelworks, STR, JLL, Horwath, QUO, Delivering Asia Communications and TCEB.

TTF is an impactful and fast paced event and attracts the tourism business leaders, investors, banks, OTAs, hotel operators, airlines, medical providers and consultants primarily from Thailand.

With the lingering COVID 19 cloud and an unclear outlook for international arrivals, we are estimating 350-400 persons for 2021 to allow for safe distancing and compliance with SHA government guidelines.

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