Wilson Associates Celebrates Guest Room and Spa Design Inside Iconic ‘Guitar’ Hotel

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Global interior architecture and design firm debuts Seminole Hard Rock Hotel & Casino Hollywood

Renowned interior architecture firm Wilson Associates is pleased to announce its work for the Seminole Hard Rock Hotel & Casino Hollywood. Wilson Associates’ Dallas studio spearheaded the design of the 800 guest rooms — 638 in the Guitar Tower and 168 in the Pool Tower — and the world- class Rock Spa®.

“We created both relaxing and calming environments to give guests a welcome respite from the buzz of the locale,” said Louie Sison, Design Director, Wilson Associates’ Dallas studio. “Our design team drew inspiration from the surrounding lush landscape of Hollywood, Florida to create peaceful interiors that bring elements of the outdoors in.”

Architectural Photography

The guest rooms and suites combine natural stone surfaces with woven textures and lush area rugs to achieve a Floridian-inspired residence-like accommodation, with each scheme bringing in fun pops of color. Guest bathrooms, which include open views to the bedroom and spacious walk-in showers, offer a clean, fresh design statement with natural stones and custom millwork. For some of the guest rooms, the unique curvature of the guitar tower afforded the design team to take advantage of the various window angles.

The shape of the tower led to the design of full-height curved glass windows with soaring views. The highlight of the guest accommodation experience is the eight swim-out suites, located at the bottom level of the Pool Tower. Boasting 12-foot ceilings and large-format flooring, these exclusive spaces feature an outdoor deck that connects guests to the hotel’s public swimming lagoon and lazy river amenities.

The design team was also tasked with designing 10 VIP suites and a private Gaming Parlor on the top levels of the Guitar Tower that maximize the surrounding views of the property’s landscape as well as the pool complex. Each suite showcases its interpretation of a design aesthetic inspired by the Floridian residential lifestyle each with their own unique palette, and high-end finishes and furnishings. The suites, which occupy the top floors of the guitar tower, provide exclusive access to private gaming areas and views of distant Fort Lauderdale and Miami. Two of the VIP Suites, located on the topmost levels of the Guitar Tower where the unique shape “dips,” feature large open kitchens and living rooms with open access to rooftop private pool decks.

The 42,000-square-foot Rock Spa® features more than 40 body and facial treatment rooms, dry and wet lounges, jacuzzis, and salon. The interior design offers a peaceful oasis away from the hustle and bustle of the casino floor and brings together natural elements—such as wooden columns, specialty textured walls, vertical green walls, dark stone surfaces and floor tiles, teak furniture, and a light, neutral color palette. The spa features a large, “co-ed” Atrium space with special zones such as a “Green House,” “Wood House,” “Crystal House,” Sauna, and several pools.

“The unique location of the spa on the third floor allowed us to maximize surrounding views while flooding the atrium with several skylights that bring in natural daylight or views above to the illuminated Guitar Tower,” said Kendall Thompson, Project Designer, Wilson Associates’ Dallas studio. “Overlooking the pool and lagoon area, the spa’s atrium offers breathtaking views and expansive, lush greenery to create a relaxing ambiance.”