Buka Mata, An Artotel’s Signature Coffee Brand

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Artotel Group proudly presents, Buka Mata, an official signature coffee brand that will be used in every Artotel throughout Indonesia, 1 October 2018. This signature coffee brand is specially crafted by its internal team using only the finest coffee beans. Comes in two type of coffee blend, House Blend, The Modernist and Cold Brew, The Minimalist.

House Blend, The Modernist works closely with Common Grounds Coffee Roasters to pick the right balance of Toraja and Mandheling coffee beans. The mixture creates the perfect blend of a hint of orange, almond, and brown sugar sweetness. Cold Brew, The Minimalist is a ready to go coffee drink, comes in two flavors, Coffee Latte and Ice Black.

For the branding itself, Buka Mata has been through creative concepting by Artotel Studio, teaming up with one of the in-house artists, Ega Mawardani to create remarkable artworks inspired by ART Movements of Modernism and Minimalism, applied in the 1kg and 200gr packaging of The Modernist along with Cold Brew, The Minimalist. We are pleased if our guests can purchase the 200 gram packaging of The Modernist to be enjoyed at home or simply to take our Cold Brew, The Minimalist anywhere they go.

Yulia Maria – Ast Dir Marcomm ARTOTEL Group, Fan Nie – General Manager Fine Food & Beverages Diamond Group, Mikael Jasin – Coffee quality & Marketing Manager Commond Grounds

Erastus Radjimin, CEO Artotel Group added: ‘’We see that the coffee culture in Indonesia will always have a place in everyone’s heart, where people enjoy a cup of coffee in the morning, afternoon, or having one while in the afternoon meeting. Coming from that, it is a commitment to serve our guest the best and it is reflected by the finest coffee beans that we are using. With the help from Common Grounds Coffee Roasters, we have carefully picked the right balance combining Toraja and Mandheling. House Blend, The Modernist won’t be our only house blend, as many more in the future will come.”

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