New “Jom Makan” campaign allows visitors to learn all about Penang’s gastronomy, from hawker stalls to cooking classes
DoubleTree Resort by Hilton Penang is inviting food lovers to discover the amazing flavors of Penang with a journey of discovery into the island’s unique culinary scene.
Part of Hilton Worldwide (NYSE: HLT), this stunning seafront resort is the perfect base from which to explore the gastronomic culture of Penang, which is often labeled the “Culinary Capital of Malaysia”. The new “Jom Makan” (Come Eat) campaign will allow guests to uncover the island’s most mouth-watering attractions, from bustling markets to sizzling street food stalls, exquisite restaurants, creative cooking classes and much more.
With its rich cultural diversity, including Peranakan, Indian and Chinese influences, plus a tropical climate and abundance of local seafood, Penang has developed a vibrant food scene, which stimulates the senses with its fantastic flavors, colors and aromas.
The island’s most famous dishes include nasi kandar, or rice served with various choices of curries; laksa, the famous spicy noodle soup; char koay teow, a fried flat noodle dish; a popular Penang version of Hokkien me featuring yellow noodles in prawn soup; and the local tandoori chicken.All of these delectable dishes, and many more, can be discovered at the street food stalls and local restaurants of Penang’s capital, Georgetown, and the popular beachfront area of Batu Ferringhi.
The launch of Jom Makan also coincides with the Penang International Food Festival (PIFF), a culinary extravaganza that returns to the island this September. This annual event is a celebration of Penang’s street food, with 16 days of mouth-watering food and drink on Georgetown’s Lebuh Pantai (Beach Street). Guests can immerse themselves in a carnival of cuisine, including an invasion of more than 150 food trucks, themed dining experiences, mini festivals and a professional chefs’ challenge.
DoubleTree Resort by Hilton Penang offers regular complimentary shuttle bus services to and from Georgetown and Batu Ferringhi, allowing guests to experience this free culinary fiesta and other events such as the Georgetown Festival, which returns this summer.
“Every visit to Penang is a feast for the senses. At DoubleTree Resort by Hilton Penang, we are proud of this rich culinary heritage and encourage our guests to experience every mouth-watering delicacy the island has to offer,” said Jamie Mead, the resort’s Regional General Manager. “Our own chefs present an array of authentic local dishes at Makan Kitchen, our lively all-day restaurant. Alternatively, guests who want to learn more about the island’s food can ask our concierge who will be delighted to recommend the best places to discover local cuisine.
“I would like to invite all guests to jom makan – come and eat with us here in Penang, the culinary capital of Malaysia,” he added.
Visitors who want to discover daily life in Penang can choose to visit the island’s markets such as Chowrasta Bazaar, where locals flock to buy fresh meat and fish, along with a wide range of sweets and pickled fruits. Then after dark, Macallum Street Night Market is the perfect place to savor incredible local street food in a vibrant and colorful setting.
Guests can also experience a wide variety of hawker stalls and charming family restaurants in World Heritage-listed Georgetown, while the Long Beach Food Court in Batu Ferringhi allows diners to choose from an amazing array of delicacies.
Finally, guests can completely immerse themselves in Penang’s culinary culture with a cooking class. The Tropical Spice Garden Cooking School provides the perfect introduction to the island’s most popular dishes, while Nazlina’s Spice Station takes guests on a tour of the local food markets before returning to Georgetown for an atmospheric alfresco class.
Meanwhile, the Kid’s Club at DoubleTree Resort by Hilton Penang hosts children’s cooking classes, introducing a new generation of potential chefs to the wonders of Malay cuisine.
DoubleTree Resort by Hilton Penang is inviting guests to discover everything that Penang has to offer with special rates that include daily buffet breakfast for four people, plus warm chocolate chip cookies upon arrival. To learn more, please CLICK HERE.
For more information, please visit DoubleTree Resort by Hilton Penangor call +60-4-892 8000.