Dubai Shopping Festival

Reveals Highlights of This Year’s Shopping Extravaganza 

Dubai Shopping Festival (DSF), Dubai’s annual citywide shopping extravaganza, will return from 26 December – 27 January 2018 bigger and better than ever, offering the shopping-lover in all of us a month-long fiesta of sales, exclusive shopping experiences and extraordinary events for the whole family to enjoy. The festival, which will see millions of people hit Dubai’s malls to bag the latest bargains, brings together the best of Dubai’s retail offering, showcasing the top brands and shopping experiences from weekly flash sales, in-mall promotions and the opportunity to win amazing prizes from luxury cars and gold to cash at the daily raffles, there will be something to excite everyone this festival.

Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the 23rd edition of DSF will feature an exciting array of entertainment, including spectacular fireworks shows and a range of free-to-attend family-oriented activities in malls, and retail activations themed under Beauty & Perfume, Gold & Jewellery, and Apparel & Fashion platforms.

Here DFRE outlines the highlights of this year’s shopping extravaganza set to whet the appetite of shoppers across the city.

Dubai Shopping Festival Pass

Discover the best of Dubai with the Dubai Shopping Festival (DSF) Pass, a flexible citywide pass that will offer all Dubai residents up to 65 per cent off top attractions and dining options during the city’s ultimate shopping sale. From riding the slides at Aquaventure Waterpark at Atlantis to taking a spin at being a pizza-maker at Kidzania, there’s heaps of fun for all the family at a knockout price using the DSF Pass.

12 Hour Sale 

DSF will kick off in style with a mammoth 12 hour sale, giving customers further discounts ranging between 25% to 90% at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, City Centre Barsha and City Centre Al Shindagha. Starting at midday and running right through to midnight, top name brands in fashion beauty homeware, lifestyle will be on offer throughout the 12 hours giving customers the chance to get their hands-on belting bargains on opening day. In addition to this, for every AED 300 spent, customers will enter a draw to win an amazing prize worth AED 50,000 that will allow the winner to go on a shopping spree at Majid Al Futtaim Malls during DSF. The raffle draw will take place at 12 am on 27 December.

Redesign Your Home – Shop & Win

Shoppers will enjoy five weeks of madness with a homeware offer weekly from some of Dubai’s leading homeware brands released each Tuesday. Brands include IKEA, ID Design, Home Centre, Home Box & Cottage Chic giving interiors-lovers the chance to win a specially curated DSF Concept Room complete with top-of-the-range furniture and worth up to AED 10,000 if they spend AED 1,000 at participating stores.

© Copyright Katarina Premfors 2017

Friday Surprise

Friday Surprise will offer people an incredible shopping deals each Friday throughout DSF, starting on 29 December. From incredible fashion to bold beauty, Friday Surprise will give bargain-hunters the chance to snap up an incredible offer on an exclusive retail product each week. Creating serious FOMO (fear of missing out) across the city, details of the eagerly-anticipated deals will only be revealed 24 hours beforehand so savvy shoppers are urged to monitor the DSF website and social channels to make sure they don’t miss out.

Final Sale

To crown five glorious weeks of sales, promotions and raffles, DSF will culminate in the Final Sale, commencing on 25 January and finishing on 27 January. The three-day Final Sale will feature the very last price cuts of the festival, giving shoppers a final opportunity to snap up the best discounts before the sales period is over.

Dubai Gold and Jewellery Group

The Dubai Gold and Jewellery Group (DGJG) will once again be giving 100 gold and jewellery buyers the chance to win big with over 33 kilos of gold up for grabs during DSF. Shoppers spending a minimum of AED 500 at participating gold and jewellery outlets in Dubai will be in with the chance to win three fabulous gold prizes every day. Each day, one lucky winner will receive ½ kilo of gold, while two others will each win ¼ kilo of gold, whilst on the final day of DSF 2018, one shopper stands to win big with a dazzling one kilo of gold being given away.

Infiniti Mega Raffle 2018

The Infiniti Mega Raffle is back at the Dubai Shopping Festival with one lucky shopper winning a grand prize of an Infiniti QX60 plus AED 150,000 in cash. Raffle tickets can be purchased for AED 200 from EPPCO and ENOC petrol stations; Global Village, main streets & selected malls, ZOOM and metro stations across the city.

The daily raffle draw will take place every night at 10pm live on SAMA Dubai TV. The mega raffle promotion will also see raffle-ticket buyers winning weekly sums of money totaling a gigantic AED 1 million throughout the festival.

Shop & Win

Dubai Shopping Malls Group will launch a special DSF ‘Shop & Win’ promotion across participating community malls giving shoppers the chance to win special prizes when they spend over AED 200.  The association will present shoppers with ample opportunity to win AED 1 Million worth of prizes in cash and gift vouchers for experiences around Dubai, across participating malls in the Emirate during the acclaimed mega shopping festival.

Loyalty Sweepstakes

Loyal shoppers will have plenty of reasons to celebrate this DSF as a host of Loyalty Programmes will be joining forces to offer mega promotions throughout the festival. Customers who are members of either Shukran, Club Apparel Air Miles or Janshanmal loyalty programme cards who shop during the festival will get exclusive benefits and the chance to enter a raffle draw to win huge prizes.


In partnership with Meraas Properties, Dubai Shopping Festival will play host to a fantastic line-up of firework displays throughout the month-long shopping extravaganza. Each Thursday and Friday, shoppers can head to Al Seef, La Mer or The Beach at JBR to enjoy a stunning firework show and celebrate the weekend in true carnival style. Visitors can book a front row seat to the show at one of the many restaurants at each of the three venues, as well as enjoy exclusive retail promotions and street entertainment.

In-Mall Entertainment 

Malls across the city will be hosting an array of unique events and activities to bring a touch of magic to shopping experiences throughout the festival.

Mall of the Emirates, Mirdif City Centre and Deira City Centre will all be delighting shoppers with amazing dancing shows throughout the festival featuring top gymnasts and musical waiters. Al Seef will be creating a mesmerising light and musical atmosphere during the festival with a series of shows, such as The Lighting Fairies and Light Umbrella, as part of its Layali Al Seef programme of events, whilst The Outlet Village will be taking shoppers on a fantasy journey with shows including The Nutcracker and Gold Illusions.

New beachside destination La Mer will be creating a Carribean atmosphere at its venue with a parade of stilt walkers and fiesta troop, whilst The Beach will be bringing the carnival spirit to Dubai with exciting street performers, including drummers and plate spinners. Dubai Mall will be filling the aisles with a musical extravaganza, laying on its ‘Dynamic and Classic’ series featuring modern music with an 18th century twist. From drummers, harpists and even musical waiters, the mall will be full of the sound of music during the festival.

Market Outside the Box

Back again for a 5th edition following a successful run last year, Market Outside the Box (MOTB) will see a selection of Dubai’s unique retail concepts come together at Burj Park in Downtown Dubai from 11 to the 20 January. MOTB will once again feature the hottest local designers and emerging brands to give shoppers a unique opportunity to explore Dubai’s up and coming creative cultural movement.  Alongside a host of shopping pop-ups, visitors will enjoy a packed programme of activities ranging from onstage performances from live bands and DJ’s, evening yoga classes and the chance to catch the latest documentaries at the outside cinema. There will also be a whole host of dedicated activities for little ones, including some very special bedtime story-reading sessions.

The strategic partners for DSF are; Majid Al Futtaim, Emaar, Nakheel, AW Rostamami, Dubai Duty Free, Emirates Airlines, Enoc, Etisalat, Mercato Mall, Al Futtaim, Paris Galley and Meraas holding.

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