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Presents Its New Brand Campaign Film “The Encounter”

Where free minds meet

Sunny Mexico City Two lives
Two free minds One hotel 

One encounter 

Somewhere there is a world where destinies collide. A world where one can spread their wings and wander, exactly as one wishes. In April, Sofitel takes us to this very special place with its new campaign starring Gillian Anderson and Dali Benssalah, the brand’s two ambassadors.

A short film immortalized in the Sofitel Mexico City Reforma, an iconic hotel that unites past and present at the heart of a city with a rich culture. An ideal location to embody the brand’s striking new vision. 

Where lives are played out in parallel

Sofitel’s new campaign is captured on film at the iconic Sofitel Mexico City Reforma, one of the brand’s flagship locations. Mexico City. A colorful setting with multiple facets, from historical details to contemporary touches, explored by two new ambassadors. 

On one hand, we have the legendary Gillian Anderson, a British-American actress, world- famous for her roles in The X Files, The Fall, The Crown, and Sex Education. 

I have always had a restless spirit and this new campaign by Sofitel embodies exactly that hunger to explore and what better location to celebrate that mindset than the phenomenally stimulating and sensuous Mexico City.” — Gillian Anderson, actress 

Paul Introduces Exciting New Menu Items This May


This May, Paul launched a variety of new menu items, ranging from soups and sandwiches to pastries, cakes, and beverages. With this extensive refreshment, Paul aims to offer even more delicious options for its customers to enjoy. The introduction of these new items in Q2 aligns with PAUL’s commitment to continuously innovate and provide a diverse culinary experience that caters to the evolving tastes and preferences of our customers.

PAUL introduces the Flat Croissant, a modern twist on the classic croissant that offers a unique and versatile experience. These flat croissants maintain the buttery, flaky texture of traditional croissants but are crafted into a flat, easy-to-eat form, perfect for a variety of flavors and toppings.

Choco Hazelnut Flat Croissant:  Indulge in the exquisite blend of Valrhona 62% dark chocolate paired with the rich essence of hazelnut atop our buttery croissant. This decadent creation offers a delightful twist on a classic favorite, boasting a perfect balance of richness and nuttiness.

Cheesy Emmental Flat Croissant: Savor the irresistible allure of Emmental cheese, renowned for its distinctively nutty flavor and iconic holes, nestled within our flaky croissant. This savory delight is a melty masterpiece, crafted to perfection for aficionados of fine cheese. 

Salty Caramel Flat Croissant: Experience the harmonious marriage of sweet caramel infused with a touch of sea salt, enveloped within our buttery croissant. This indulgent delight strikes a perfect balance of flavors, offering a tantalizing treat for those seeking a nuanced combination of sweetness and saltiness. 

Our latest offering is varied, and we invite you to explore these new culinary delights and enjoy the exceptional quality and taste PAUL is known for.


Beef Soup: Dive into a comforting bowl of our hearty beef and vegetable stew, infused with the aromatic flavors of paprika and finished with a dollop of creamy dill sauce. This soul-warming dish is perfect for those seeking a comforting meal that nourishes both body and spirit, providing a delicious escape from the chill of the day.

Sandwiches and Savory Items

Poutine Fries: French fries topped with savory gravy sauce and sprinkled with parmesan cheese. A deliciously indulgent snack. 

Donation to Provide Humanitarian Aid in Gaza


The Starbucks Foundation and Starbucks licensee partner PT Sari Coffee Indonesia announced a joint donation of IDR 5 billion (approximately US$314,000) to World Central Kitchen to enable the nonprofit to provide over 100,000 meals to people in Gaza.

Celebrating its 22nd anniversary in Indonesia, the donation further underscores the company’s commitment to the community. This donation builds on the US $3 million contribution made by The Starbucks Foundation and other global licensee partner to World Central Kitchen earlier this year.

“In response to the situation in Gaza, we are extending our support to the World Central Kitchen, which is at the forefront of responding to the hunger crisis and providing vital food aid to people in need. Our philanthropic support together with The Starbucks Foundation exemplifies our enduring mission to strengthen humanity, one that has formed the cornerstone of our journey over the past 22 years in Indonesia,” said Anthony Mc Evoy, leader of PT Sari Coffee Indonesia. He also added,

“Our Indonesian partners (employees) furthermore are committed to making a collective donation in the month of May. Lastly, we will continue to support this initiative by giving a percentage of sales of our handcrafted beverages and whole bean sourced from Sumatra. Efforts like these demonstrate and highlight how we are working to bring our promises to life.”

Established in 1997, The Starbucks Foundation is the company’s global charitable arm that strives to positively impact people and communities by supporting nonprofit organizations in partnership with Starbucks partners, licensee partners, and others.

A primary disaster relief partner of The Starbucks Foundation since 2019, World Central Kitchen has spearheaded disaster relief efforts, delivering food aid to impacted communities around the world, including Indonesia.

“Starbucks has always stood for more than just coffee. Reaffirming our promise of contributing positively, we’re doing our part to provide humanitarian relief,” said Emmy Kan, senior vice president and president of Starbucks Asia Pacific.

Tunde Wackman, Chief Development Officer from World Central Kitchen, added, “We are grateful for the joint donation from Starbucks Indonesia and The Starbucks Foundation, a longtime supporter of our humanitarian efforts. The donation will go a long way in providing immediate relief for those in dire need in Gaza, while enabling us to continue delivering aid to impacted communities across the world.”

Through a long-standing partnership with PT Sari Coffee Indonesia since 2002, Starbucks now operates over 580 stores in Indonesia with nearly 5,400 partners who proudly wear the green apron. Over its 22-year journey, Starbucks Indonesia has spearheaded meaningful initiatives that uplift local communities.

This includes the Starbucks Creative Youth Entrepreneurship Program created in partnership with Prestasi Junior Indonesia which empowers youth through experiential learning in entrepreneurship; the opening of a Signing Store dedicated to creating equal opportunities for the local Deaf and hard of hearing community; and the construction of AquaTowers with Planet Water Foundation to provide access to safe drinking water and handwashing stations as well as hygiene education to communities in need.

Unveiling ‘Nature House’: Banyan Group’s Landmark Venture in Wellbeing Education

Banyan Spa and Wellbeing Academy proudly unveils the Nature House at Banyan Tree Phuket, marking a significant milestone in its 20-year history. Departing from traditional spa offerings, the Nature House is the outward-facing manifestation of the Academy, embracing a new era of immersive, participatory wellbeing as well as food and beverage experiences.

“The Nature House represents a paradigm shift in our approach to wellbeing. It’s not just about delivering services; it’s about empowering our guests to actively engage in their own wellness journey,” remarked Savittree Meesuksree, Director of the Banyan Spa & Wellbeing Academy. “With a diverse array of offerings, from cooking classes to herbal workshops and therapeutic spa treatments, we are transforming Banyan Tree Phuket into a dynamic hub for holistic learning and personal transformation.”

As Phuket’s premier spa and wellness destination, the Nature House invites guests to embark on personalised journeys of self-discovery and growth. It offers expertly crafted courses tailored for individuals embarking on their wellbeing journey, as well as professionals seeking advancement.

“As we celebrate the 30th year of Banyan Tree, it fills me with immense pride to witness the evolution of our commitment to excellence in hospitality and wellbeing. At Banyan Tree Phuket, we’re not just about accommodations; we’re about crafting experiences that nourish the mind, body, and soul,” said Sittichai Jittnatham, General Manager of Banyan Tree Phuket. “With a background steeped in food and beverage, my passion lies in sharing the artistry and creativity of culinary delights with our guests,” he added.

Courses for Public and Professional

The Nature House offers a variety of holistic Spa and Wellbeing Courses, extending an invitation to enthusiasts seeking knowledge on wellbeing and natural remedies. Tailored for all levels, the Hands-on Express Courses feature engaging sessions such as DIY Organic Body Scrub and Introduction to Reflexology, enhanced with herbal and plant-based premium products and wisdom.

Industry professionals can earn globally-recognised certifications from Thailand’s Ministry of Education and Ministry of Public Health in Asian massage techniques and herbal science. Led by certified practitioners in traditional Chinese medicine, Thai herbal medicine, and more, the courses cover anatomy, spa techniques and therapeutic massage. Enrollment is open for professional Thai and Aromatherapy Massage courses, taught in Thai and English.

Introducing SENA Z.: The First AI Travel & Hospitality Influencer Designed by Cenizaro Hotels & Resorts 

Cenizaro Hotels and Resorts and BRACAI are proud to unveil SENA Z., the pioneering AI influencer marking a new era for the travel and hospitality industry. Aligned with the global hospitality brand’s fundamental principles, SENA Z. promises to imbue the digital travel sphere with a profound cultural narrative, offering her followers unparalleled travel insights, deep destination exploration and sustainable travel ideas.  

In response to the burgeoning presence of digital influencers across social platforms, Cenizaro is poised to embrace the innovation through introducing SENA Z. into the hospitality domain. Engineered to seamlessly integrate into the guest experience, SENA Z. introduces a new dimension to travel, empowering followers to embark on virtual journeys, discover new destinations, and glean valuable insights on sustainable practices, ultimately allowing them to make more informed travel decisions. 

SENA Z. exemplifies Cenizaro’s commitment to sustainability by leveraging digital influence to spotlight its global portfolio and beyond, cultivating a truly engaged audience. Through the launch of SENA Z., Cenizaro’s goal is to captivate audiences through cutting-edge technologies and inspiring adventures. Her mission goes beyond travel; it’s about championing a lifestyle of curiosity, personal growth, and appreciation for global diversity. 

A global travel companion, SENA Z.’s content will not be confined to the Cenizaro portfolio, but also follow her adventures to some of the lesser-known corners of the world. SENA Z. looks forward to partnering with tourism boards and travel organisations to showcase their hospitality offerings and rich cultures, SENA Z.’s goal is to inspire her followers to head out and explore the world around them. Her content will be centred around six core pillars: 

  • Culture: Showcasing local traditions, festivals, dishes and crafts 
  • Nature: beautiful landscapes, wildlife, flora and fauna indigenous to the destinations she visits 
  • Adventure: adrenaline fuelled activities from hiking and diving to jet skiing and jeep tours through the desert 
  • Sustainable Travel: eco-friendly travel and philanthropic initiatives to take part in 
  • Wellness: traditional spa treatments, how best to bask in the moment of travel and reconnect with what matters most 
  • Tips: rounding up must-visit spots in each location, and sharing advice on how best to experience different destinations 

“SENA Z. is about bridging tech with our love for exploration”, says Liza Quddoos, Director of Corporate Communications at Cenizaro. “She shows us how digital and human elements can enhance each other’s existence, enriching life rather than replacing our experiences.” 

Roadmap to Longevity

In Pursuit of Living a Long and Fulfilling Life at RAKxa Integrative Wellness

When we talk about longevity, it encompasses more than simply adding years. It is about achieving a sense of WHOLENESS – living those years to the fullest with an excellent quality of life in the ultimate state of physical, mental and emotional wellbeing.

To embark on a path towards longevity, it is essential to gain perspective on it by identifying meaningful qualities that are relevant to your health. By understanding the true state of your health and wellness, you will establish a solid foundation to develop strategies towards a longer lifespan and health span.

Based on a conservation island commonly known as “Bangkok’s green lung” surrounded by the Chao Phraya River, RAKxa Integrative Wellness is an award-winning medical wellness retreat in Thailand that shapes the wellness and medical industry through its innovative integration of preventative healthcare. With scientific and technological advancements complemented with ancient healing wisdom, a better personalised roadmap to wholeness and longevity is created at RAKxa as a blueprint to steer guests in the right direction.

Understanding Your Body Inside and Out RAKxa Longevity Lab Diagnostics

RAKxa helps guests pave the path to longevity with its integrative approach, starting with scientific lab tests to uncover the root cause of one’s health conditions, and then personalising a programme to address the areas that need nurturing, helping guests take control of their longevity.

Newly launched as an add on to any RAKxa Integrative Programmes, the RAKxa Longevity Medical Diagnostic is the ultimate diagnostic to gain a whole understanding of oneself. Through collaboration with specialists from the VitalLife Scientific Wellness Center of Bumrungrad International Hospital and testing on essential cutting-edge biomarkers such as telomere length, hormone levels, and toxic heavy metals, RAKxa uncovers predispositions at the cellular level and tailors preventative measures to help delay the degenerative and ageing process.

Other longevity markers available in the RAKxa Longevity Medical Diagnostic also include toxic accumulation levels, immunity levels, gut health, microbiota, nutritional levels, and potential risk factors such as common cancer and cardiovascular conditions to reveal a body’s blueprint that will provide a scientific basis for optimal personalised wellnesssolutions.

Belmond Launches: Lido Villeggiatura, A Villa Sant’Andrea Beach Club

In May 2024 the Lido Villeggiatura, A Villa Sant’Andrea Beach Club will launch on the tranquil shores of the Bay of Mazzarò, in Taormina Mare. Inspired by the hotel’s timeless Mediterranean charm, famously a private villa until the 1950s, the new club will host beachside programming from dusk till dawn.

The first of the portfolio, this is an ideal destination for families and friends to revel in each other’s company and enjoy an endless Italian summer, curated by Belmond.

Lido Villeggiatura, Where the Mediterranean Meets Villa Sant’Andrea’s Elegance

At Villa Sant’Andrea, A Belmond Hotel, Taormina Mare, the Lido Villeggiatura promises to be an intimate and vibrant Italian escape where guests can admire the bay’s secluded shores and the ethereal Isola Bella Nature Reserve – a popular stop off for yachts and sailing boats, snorkeling and watersport activities.

Belmond Villa Sant’ Andrea

The Mediterranean design of Lido Villeggiatura reflects the natural heritage of its surroundings. Using a mid-century aesthetic, the new beach club will come to life with stylish white-and-blue striped sun loungers and chic beach umbrellas. Six pristine cabanas with a tented veranda, plush sofas and private sun loungers become personal sanctuaries for those in search of more privacy, with a dedicated butler service and alfresco lunches served directly by the beach.

Enriched with colorful and playful cushions whose lace-inspired “merletto” is typical of the island, each detail will be an ode to local traditions. Local straw fabrics will embellish the beach bar counter together with bespoke lava stone tiles from nearby Mount Etna, reflecting the azure shades of the marine surroundings.

Recalling the hotel’s historical gardens, Sicilian terracotta vases and subtropical plants enrich the space, with white sun sails and curtains swaying in the sea breeze, it’s the ideal backdrop for a carefree summer spent in Sicily.

Rediscover the Charm of JimBARan Lounge

Embark on an exquisite drink and dine experience amidst an urban oasis in the heart of the city at JimBARan Lounge, Ayana Midplaza Jakarta

Ayana Midplaza Jakarta, the epitome of luxury hospitality in the heart of Jakarta’s business district, invites guests to rediscover the allure of JimBARan Lounge as the ultimate destination for after-office gatherings or a splendid evening out. Offering an unparalleled ambiance and culinary delights, JimBARan Lounge is the place to be for after-hours drinks and dinner, highlighted by its most-anticipated Thursday night Barbeque dinner with live music performance and the perfect harmony of exquisite Gin & Tunes with live DJ every Friday night.

Nestled within Ayana Midplaza Jakarta, JimBARan Lounge is a captivating oasis that seamlessly blends business networking with social interactions. Open daily from 10:00 am to 11:00 pm, JimBARan Lounge provides a sophisticated yet relaxed setting to unwind and indulge in exceptional dining experiences.

The lounge features an Indoor Library & Lounge area, where live piano music enhances the atmosphere from 5:30 pm to 8:30 pm on weekdays and 12 noon to 2:00 pm on Sundays. Adjacent to the library is a well-stocked bar offering an enticing selection of cocktails and beverages.

Step outside into the enchanting JimBARan Garden, where guests can dine amidst lush greenery and ambient outdoor lighting, creating a perfect setting for your dining experience. 

Ayana Midplaza Jakarta invites guests to indulge in a feast for the senses at JimBARan Lounge, where exceptional dining experiences await. Discover the ultimate Thursday Night Barbeque Dinner and unwind with our new Friday Gin & Tunes Night, offering delightful flavors and laid-back vibes.

33 Archipelago Hotels Receive Recognition from Tripadvisor as Guests’ Top Choice Hotels

Archipelago International, one of the world’s largest hotel chains with a significant presence across Southeast Asia, the Middle East, Africa, Australia, and Latin America, proudly announces that 33 of its properties have received the esteemed Tripadvisor Travelers’ Choice Awards for 2024. This recognition underscores the exceptional service and outstanding guest experiences consistently delivered by the dedicated teams at Archipelago Hotels.

The Tripadvisor Travelers’ Choice Award is a prestigious accolade within the hospitality industry, awarded to hotels that have consistently garnered exceptional reviews from travelers worldwide on the renowned travel platform, Tripadvisor. The awards consider the quality, quantity, and recency of reviews submitted by guests over 12 months, making it a true reflection of excellence.

“Receiving the Tripadvisor Travelers’ Choice Awards across 33 of our properties is a significant achievement for us. It underscores our relentless commitment to providing excellent service and exceptional experiences to our guests. We are incredibly proud of our team’s hard work and dedication,” said Chris Legaspi, Vice President Commercial of Archipelago International.

Aston Canggu Beach Resort, The Alana Hotel & Conference Center, Sentul City, and Royal Kamuela Villas & Suites at Monkey Forest, Ubud

The awarded properties span a diverse range of destinations and accommodations within the Archipelago International portfolio, including:

  1. Aston Banyuwangi Hotel Conference Center
  2. Aston Bellevue Radio Dalam
  3. Aston Inn Batu
  4. Aston Inn Mataram
  5. Aston Kartika Grogol
  6. Aston Kupang Hotel & Convention Center
  7. Aston Makassar Hotel & Convention Center
  8. Aston Pasteur Hotel
  9. Aston Pluit Hotel and Residences
  10. Aston Pontianak Hotel & Convention Center
  11. Aston Samarinda Hotel and Convention Center
  12. Aston Sidoarjo City Hotel and Conference Center
  13. Aston Solo Hotel
  14. Aston Inn Tasikmalaya
  15. Aston Sunset Beach Resort Gili Trawangan
  16. The Grove Suites by Grand Aston 
  17. Aston Canggu Beach Resort
  18. Aston Kuta Hotel & Residence
  19. Favehotel Bitung
  20. Favehotel Kelapa Gading Jakarta
  21. Favehotel Manahan Solo
  22. Favehotel Solo Baru
  23. Favehotel Melawai Jakarta
  24. Favehotel Olo Padang
  25. Favehotel Pluit Junction
  26. Favehotel Malioboro Yogyakarta
  27. Hotel Harper Purwakarta by Aston
  28. Hotel Neo Palma Palangkaraya
  29. Hotel Neo+ Balikpapan
  30. Hotel Neo+ Green Savana
  31. Kamuela Villas Lagoi Bay Bintan
  32. Royal Kamuela Villas & Suites at Monkey Forest, Ubud
  33. The Alana Hotel & Conference Center – Sentul City

Banyan Group Releases 2023 Sustainability Report 

Banyan Group, a pioneer in sustainable hospitality, proudly announces the release of its 18th Annual Sustainability Report. Guided by a steadfast commitment to environmental stewardship, community upliftment, and responsible tourism, Banyan Group’s continued dedication to designing with nature, fostering destination stewardship, and uplifting local hosts – remains true to its commitment to sustainable practices, rooted in its core values of ‘Embracing the Environment, Empowering People’.

Key highlights from Banyan Group’s 2023 sustainability report:

Reduced Climate Change Emissions Intensity: By implementing various measures to reduce climate change emissions, including installing batch washers, and implementing solar panel projects, the Group reduced its emissions intensity per occupied room by 22%.

Waste Diversion: Through rigorous waste monitoring and recycling efforts, Banyan Group diverted 23% of total waste produced in full year 2023 to landfill with recycling or repurposing initiatives, underscored the Group’s dedication to responsible waste management.

Gender Pay Equity: Banyan Group remains committed to achieving equity, focusing first on addressing the gender pay gap. Ongoing efforts ensure fair compensation and equal opportunities for all associates, resulting in a 3.2% total adjusted gender pay gap.

Associate Wellbeing: In 2023, the Associate Wellbeing Index recorded a 5% increase across the organisation, as a direct result of Banyan Group’s efforts to ensure that the work environment is nurturing, inclusive and supportive. The Group regularly assesses associate wellbeing and rolled out more than 350 wellbeing programmes in 2023 to improve associates’ physical and mental health.

Community Empowerment: Through initiatives like the Seedlings programme, Banyan Group remains steadfast in its mission to empower communities through education, engagement, and employment opportunities. 

In 2023 alone, 119 young individuals were supported, and 1,313 internships were provided through the Seedlings programme. The company’s commitment extends to supporting artisan communities, with 240 such communities receiving support in 2023, a 30% increase from the previous year.