In a beautiful fusion of hospitality and heritage, Archipelago—the largest hotel operator in Southeast Asia—has taken a stylish leap toward empowering local micro, small, and medium enterprises (MSMEs). Across 29 of its hotels throughout Indonesia, guests are now greeted not just with warm service and comfortable stays, but also with curated selections of locally crafted delights.
Whether you’re indulging in artisanal snacks from Medan or shopping for woven accessories in Makassar, Archipelago is redefining what it means to travel meaningfully. This initiative brings regional products straight into the heart of its properties—from lobby boutiques to in-room minibars—letting guests bring a piece of Indonesia home.
What to Expect:
Guests can immerse themselves in locally rooted experiences through:
- Traditional treats that capture the culinary identity of each region
- Handcrafted souvenirs like batik and tenun with a modern flair
- Stylish and sustainable recycled goods made by community-based creators
- Elegant leather pieces—think artisan-crafted wallets and totes—infused with local charm
“At Archipelago, we believe our hotels are more than just places to stay. They are gateways to the soul of each region. Through this collaboration, we connect our guests with the richness of local culture while also supporting the growth of MSMEs,” says John Flood, CEO of Archipelago.
The program spans hotels from Medan to Kupang, including standouts like Grand Aston Puncak Hotel & Resort, The Alana Yogyakarta, and Aston Banyuwangi Hotel & Conference Center. In every location, each product tells a story—of craftsmanship, community, and cultural pride.
This isn’t just retail therapy—it’s conscious shopping that supports local artisans, female entrepreneurs, and sustainable creators.
More Than a Stay, It’s a Movement
In a world of mass production, Archipelago’s collaboration with MSMEs is a refreshing reminder that luxury can—and should—go hand-in-hand with local impact. Whether you’re a business traveler, a weekend wanderer, or a slow-living enthusiast, your next hotel stay could help nurture Indonesia’s creative economy.
Discover more at archipelagohotels.com or follow @archipelagointernational on Instagram for a closer look at their #SupportLocal initiative.
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