23 years, 23 stores, and a bold statement at the top of Indonesia’s tallest building. Starbucks isn’t just pouring coffee — it’s pouring pride, legacy, and serious design swagger into its newest Reserve destination.
If you’re into elevated spaces, next-level coffee, and architectural flexes, Starbucks Reserve Agora Thamrin Nine in Jakarta is where it’s all happening. Located inside the iconic Autograph Tower — the tallest skyscraper in the country — the 23rd Reserve store is a masterpiece, both in design and in meaning.
This isn’t just another coffee joint. The store draws heavy inspiration from Mount Kerinci — the highest volcano in Southeast Asia and a sacred land for Indonesian Arabica beans. Think wooden ceilings, lush botanical floor patterns, and a vibe that captures the magic of tropical rainforests at night. Walk further in, and you’re welcomed by cascading coffee blossom installations that rise from floor to ceiling, turning the space into an immersive tribute to Indonesia’s coffee heartland.
“This 23rd Reserve store marks our 23rd year in Indonesia — and it’s a celebration of the nation’s incredible coffee heritage,” said Liryawati, COO of PT Sari Coffee Indonesia. “Indonesia’s role in Starbucks’ global story is massive — 40% of our coffee comes from here. And now, customers can taste that legacy in every sip.”
From Jakarta to Las Vegas — With Sumatra in Hand
Starbucks isn’t just honoring Indonesia with interior design and a good latte. It’s bringing that pride onto the global stage. This year, Indonesian barista George Wenno represented the Asia Pacific region at the first-ever Starbucks Global Barista Championship in Las Vegas — going head-to-head with top baristas from six continents and the brand’s six flagship Roasteries.
Sumatra beans weren’t just served. They were celebrated. That rich, earthy boldness? Straight from Indonesia’s highlands to the Vegas spotlight.
“INDONESIA, READY!”
That’s the rallying cry for Starbucks Indonesia this year — INDONESIA, SIAP! — a campaign that blends national pride with global ambition. From the first cup brewed in Seattle’s Pike Place in 1971 to today’s Reserve store in Jakarta, Indonesia has been there every step of the way.
And to keep the celebration rolling, every weekend in July 2025, customers across the country can get a free add-on of Sumatra coffee in their drinks. It’s a subtle flex. But it hits.
