JHL Collection has once again demonstrated its commitment to social impact through its flagship Corporate Social Responsibility (CSR) initiative, Jejak Hati Langkahmu, in partnership with GRID Fitness Hub. On June 8, 2025, the hospitality group successfully held GRID Cardio Rush 2025 at Carstensz Mall, Gading Serpong—an event that united thousands of participants under a shared mission: transforming every stride into meaningful change.
Carrying the theme “Run with Mission,” the event featured 5K and 10K race categories, each entry representing more than just a run. For every registration, one pair of new shoes was pledged for children in underprivileged schools across Indonesia. The effort extends to numerous regions—from urban outskirts like Tangerang and Bogor to remote communities in Bali, Sumba, Kupang, Maluku, and Papua.
In addition to race-based donations, participants and mall visitors were encouraged to drop off gently used footwear in collection boxes placed around Carstensz Mall. This dual approach highlighted both sustainability and empathy, core values echoed throughout the event.
“We believe that every step holds meaning. Through Jejak Hati Langkahmu, we want to show that hospitality can be a powerful vehicle for creating real social impact,” said Kay Tadjoedin, Marketing Director of JHL Collection.
“This year, with GRID Cardio Rush, we have successfully distributed over 1,000 new pairs of shoes for children in need—a symbol of hope, dignity, and equal opportunity. We will continue this initiative through the end of June, aiming to reach a total of 5,000 pairs.”
The event’s success marks another milestone for Jejak Hati Langkahmu, a CSR platform that continues to shape impactful programs focused on both social and environmental progress. In 2024, the initiative helped fund the construction of Shine School in Muara Angke, a coastal area in North Jakarta.
This year, the shoe donation program underscores the platform’s evolving mission—Purpose in Every Step—and its drive to support access to education and better living conditions for children across the archipelago.
As a brand, JHL Collection has built its name not only on luxury hospitality but also on meaningful engagement with communities. The company’s diverse portfolio includes JHL Solitaire Hotel, Episode Hotels, JSI Resort, Noema Resort, and Herloom Hotel & Residence. Known for combining design innovation with service excellence, JHL Collection continues to lead by example—where business goals and social values converge.
