Inside Sango Hotel Management’s Award-Winning Transformation, Celebrated by Trip.com as Top Engaged Hotel 2025
In the ever-evolving landscape of global hospitality, few moments capture the essence of transformation quite like this. Sango Hotel Management, a rising force in Indonesia’s premium hotel scene, has earned distinguished recognition from Trip.com, one of the world’s leading travel service platforms. The accolades? Top Engaged Hotel 2025—bestowed upon not one, but two of its flagship properties: Merlynn Park Hotel Jakarta and Sunlake Waterfront Resort & Convention.
For seasoned travelers seeking not just a place to stay, but an experience shaped by thoughtful service and seamless digital interaction, this recognition signals more than excellence—it reflects a new paradigm in hospitality.
Where Digital Engagement Meets Distinction
In a market where guest choices are increasingly shaped online long before check-in, Sango Hotel Management’s commitment to digital engagement has set it apart. Trip.com’s Top Engaged Hotel title isn’t handed out lightly. It demands a consistent track record of excellence—lightning-fast responses to guest inquiries, thoughtful replies to reviews, high search visibility, and sustained positive ratings.
Both Merlynn Park Hotel and Sunlake Waterfront Resort & Convention stood out not only for their impressive digital performance metrics but also for their active involvement in Trip.com’s loyalty programs and global campaigns. Their success is a powerful statement in today’s competitive travel arena: meaningful guest relationships now begin long before the lobby.
“This Is Just the Beginning”—Asteria T. Hesty on Digital Vision
At the heart of this success is Asteria T. Hesty, Managing Director of Sango Hotel Management, whose vision for a tech-empowered hospitality group is coming into sharp focus.
“This award is not just about recognition—it’s about trust,” she reflects. “It validates that we are seen and chosen, especially in the highly strategic inbound market like China, where digital presence can make or break a brand.”
Check It Out: Making Money on the Internet, All While Staying Comfy under the Covers
Asteria credits this achievement to the collective dedication of the SHM team, calling it a proud milestone in the group’s ongoing transformation. “We are just getting started. Our commitment to digital innovation and authentic Indonesian service will only deepen from here.”
China: A Market that Demands—and Rewards—Digital Mastery
The importance of the Chinese traveler cannot be overstated. For Indonesia’s hospitality industry, China is the second-largest inbound market after domestic tourism. But courting this audience means more than translating menus—it requires mastering digital ecosystems like Trip.com, where recommendations, reviews, and booking behavior dictate demand.
